The Journal of San Diego History
Fall 1986, Volume 32, Number 4
Contents of This Issue

Mathias F. Heller — The Cash Grocer

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Cover: Interior of Mat Heller's San Diego grocery store about 1899 -- located in the Leland Building, Sixth and E Streets. Heller was known for his low prices and as the city's "Cash Grocer".

Heller's stores were sold to the MacMarr chain in 1929 -- later to be absorbed by the Safeway chain of markets.

 

Mathias F. Heller

 

Heller's store interior at Eighth and F.

 

The second location for Heller's "Cash Grocery" was at Eighth and F Streets in a solid brick buiding.

 

Interiors of the Heller store at Eighth and F from a period advertisement.

 
Heller's "Money Saving Store" at 855 Eighteenth Streer in San Diego. In 1916 the company became :Heller's Incorporated" with Mat Heller as president and his eldest son, Milton F. Heller, as vice-president.

 

Mat and Lulu Heller on the porch of their home with infant grandson Robert H. Forward.

 

Back cover: Mat Heller's first grocery store, located on Eleventh and F Streets, was a simple wooden building 18 x 25 feet.
Back to the article: Mathias F. Heller -- the Cash Grocer