New York Times Index

To reopen, Feb 12, SD, F 2, X 7:4.

Am Daniels leaves Mex City to reopen Fair, F 9, 36:3

W Rogers statue unveiled, Okla Day ceremonies, Ju 19, 25:2.

Mex Tipica police orchestra arrives, Ju 24, 5:4.

Closes, attendance 7,220,000, S 11, 28:5.

Official Guide, Souvenir Program, California Pacific International Exposition, 1936.

San Diego Union, January 2, 1936, 1:2-3, 2:4. "Rick" reviews progress of City of John Nolen's recommendations in 1926.

San Diego Union, January 2, 1936, 2:2-3. Greater attractions in 1936 for Exposition patrons.

San Diego Union, January 3, 1936, 5:2-4. Two railways plans exhibits for "March of Transportation" at Exposition.

San Diego Union, January 5, 1936, 12:5. Work of installing lights at Exposition rushed.

San Diego Union, January 7, 1936, 10:1. Two carloads of special equipment due today for $150,000 Federal Housing Administration exhibit; "talking towers" to answer questions on home building.

Letter, January 8, 1936, H. H. Barter to Committee on Plaza Tower and Pools; SUBJECT: Suggested Removal of Plaza Tower & Pools.

Gentlemen:

At your request I am giving you herewith a report on the suggested removal of the Plaza Tower and Pools.

The Plaza Tower and Pools accomplish three things which I have listed below, but not necessarily in the order of their importance:

1. Provides an adequate central location for the public address system loud speakers.
3. Provides the most, and possibly the only, practical way of lighting the buildings and a 30 or 40 foot strip around the perimeter of the Plaza.

At the last Exposition this Plaza was lighted with 500 Watt standards around the curb line of the Plaza, and was inadequate even for general illumination except close to the curb and for a very limited height on the buildings. The center of the Plaza was poorly illuminated, cold, and foreboding. This was because the intensity of the beam of light on the ground becomes smaller. Increasing the intensity of this unit merely emphasizes the contrast between the unit and the intensity at the center of the Plaza. Floodlighting would provide more intensity in the center of the Plaza but would require extremely high structures to keep them out of the eyes of the observer.

The Langevin Company, who installed the public address system on the Grounds, refused to accept, as inadequate, any other location than a point about 30 feet above the ground at the center of the Plaza for the distribution of sound east and west and north and south from that point. At one time locations in towers on the House of Hospitality and on the Café of the World were offered them, which they refused.

A tower in the center of the Plaza then provides a location for the loudspeakers and also provides a location for lights to light the fronts of the buildings facing the Plaza and Pools, provides a means of reflecting the spill light from the buildings, reflect the lighted front of the buildings in its surface, and occupy space in the Plaza which is impossible to light adequately except by towers or poles higher than the Plaza Tower itself.

In a measure the Tower and Pools are an expedient and their cost was relatively small. More elaborate structures would undoubtedly have been more impressive and pleasing but funds were not available.

The cost of moving the Plaza Tower and Pools is not in itself an expensive job, allowing salvage for the lumber either by contract with the wrecker or crediting ourselves with the lumber, it would run anywhere from a credit of $250.00 to a cost of $500.00. The removal of the concrete and hauling it away might run $500.00. The re-paving is not a serious job.

However the delay caused by time of demolition of the tower and pools; the devising of a complete new illumination scheme involving changes in the manufacture of dimmer equipment now or order and being built in the east; the installation of a new system; would make a complete picture by February 12^th out of the question.

If a new illumination scheme were devised it might mean cancellation of the use of equipment and dimmers provided under the Olesen contract, and which has already been procured or manufactured. It would also mean the abandonment of certain work which we have already done in the way of running circuits. Certainly new structures of some type would have to be provided in some location to accomplish the same general purpose. The structures as they exist at present was the cheapest combination and probably cost, ready for service, $12,000.00. It is reasonable to assume that with the changes involved in the contract, the demolition of the Tower, the installation of a new system with the attendant structures might cost anywhere from $15,000.00 to $25,000.00 and it would be very highly improbable that the world could be completed by the opening February 12^th.

(Transcription from letter in Box Files of California-Pacific International Exposition kept by San Diego Public Library.)

San Diego Herald, January 9, 1936, 1:1-3. Belcher gets Exposition in mess.

San Diego Union, January 9, 1936, 1:1-2, 3:4. A 700-lb. arc light was mounted yesterday atop the 196-ft. California tower as an Exposition beacon; it will be visible 75 miles at sea.

San Diego Union, January 10, 1936, 2:2-3. Natural History Museum shows tropical fish in aquarium in Exposition preview.

San Diego Union, January 12, 1936, 1:5, 10:2-5. New attractions swell daily as Exposition opening nears.

San Diego Union, January 12, 1936, Society-Club, 8:1-3. Archer M. Huntington gives "Youth Taming the Wild," a large bronze sculpture by Anna Hyatt Huntington to San Diego Fine Arts Society.

Letter, January 13, 1936, Wayne Dailard to Mr. Sandusky; SUBJECT: House of Charm

In the future, the former House of Charm will be known as the Palace of Foreign Arts ("Foreign Arts" crossed out) International Art (written in).

(Copy of letter taken from Box 9 Folder 63, California-Pacific International Exposition, kept by San Diego Public Library.)

San Diego Union, January 13, 1936, 8:5-6. Rainbow Fountain newest lighting addition.

San Diego Union, January 14, 1936, 3:4-5. Hollywood Hall is new Palace of Entertainment.

San Diego Union, January 15, 1936, 5:2-3. Gas appliance display to be three times larger.

Letter, January 16, 1936, Gertrude Whitson, Sole Owner, GEFROG STUDIO, 1911 South Harvard Blvd., Los Angeles, Calif. to F. M. Sandusky, Department of Exhibits, California-Pacific International Exposition, San Diego, Calif.

Dear Mr. Sandusky:

Mr. Whitson and I have just returned to Los Angeles, where we find your letter and enclosures waiting reply.

We certainly appreciate your sending us the letter of inquiry, and hope we shall secure some business thru it. Many thanks.

Regarding the application blanks: We had considered the Better Housing Building for our booth, having been told that there would be no available space in the Spanish Village, where we had our most important booth last year, because we understood that a Cuban Village was to occupy all the space in the Village, and a gate charge would be asked. Recently we had space in the Village offered to us again, and learned that the idea of a gate charge had been abandoned. We understand that many changes are being made there, and feel that it is advisable for use to return to the Spanish Village, rather than return to the Better Housing.

We thank you very much for your many kindnesses, and would have cooperated with you better if we had been able to get some definite information regarding the Village at an earlier date. We are now returning your blanks, and within the next few days will be in San Diego to attend to removing our property from the booth now in the Better Housing Building.

Thanking you for your interest in our behalf, and with best regards, we are

Sincerely

Gefrog Studio

(Sgd.) Gertrude Whitson

Gefrog Studio: Importers and dealers in tropical butterflies & makes of jewelry, pictures, plaques, table tops, trays, lamp shades, book ends, etc. with natural, uncolored butterfly wings.

(Letter taken from Box 9 Folder 27, California-Pacific International Exposition, kept by San Diego Public Library.)

San Diego Union, January 17, 1936, 1:5, 3:4. Thousands turn out for big parade to hail February 12 advent of 1936 Exposition.

San Diego Union, January 18, 1936, 3:2-3. Replica of railroad being built for transportation exhibit.

Letter, January 19, 1936, Victor M. Clark to Frank Belcher; cc to Larrinaga, Settlemier; SUBJECT: Proposed scheme of treatment "March of Transportation"

For the next few days at least we will go on the assumption that Davidson will be successful in obtaining the first locomotive to run into Washington (built 1832), the Atlantic. This is a wonderful and picturesque thing and has attached a most colorful Inlay Coach attached [sic]. This is now in the Smithsonian Institute but is to be released in the next few days. If we get this it would be an ideal thing for a most striking centerpiece for the Rotunda.

I am enclosing herewith prints of photos Mr. Black had made for me the other day in Dearborn. Also, I enclose a floor plan of the suggested layout.

I recommend that Paul Whiting be immediately called in to work with Larrinaga and give him the benefit of the research work he has done particularly in regard to the 12 or 15 highlite stages we will want to depict. These will be fitted in more or less with the material we have available. Start the history with TUT’s Chariot and work around to the most modern and even ultra-modern modes of transportation of the future. Juan is the baby who can imagine more fantastic vehicles than we will have wall space for. Give Drugan his rockets by all means.

Don’t attempt to sketch any general "all over" view till I get there but Juan can get started on rough idea sketches for the wall murals. Bear in mind we can have the two murals ford [sic] has which were on the two, shall I say pilasters, which flank the entrance to the patio. Personally, I think we need this space to complete our historical picture in murals. This is the thing Whiting should work with Juan.

Oh, Baby, if we get, and I am sure we will, the B & O engine and Inlay coach referred to above, it will make a most spectacular centerpiece . . . I’m all steamed on this thing and believe me I am getting back ASAP.

I hope I have made this clear unuf [sic] for Juan. At any rate I will be in Chicago Tuesday; Wednesday go to Omaha (Union Pacific). Leave Thursday for SD . . . (Chicago is for Airline exhibit.)

Feeling fine even with 12 inches of snow here today. My only worry is will these damn airlines ever get in the air again. Had to come to NY by rail.

Tomorrow, Monday, I have Pan-American and Pratt-Whitney and then I’m on my way . . . to Chicago.

Personal regards . . .

(Transcription made from letter in Box Files of California-Pacific International Exposition kept by San Diego Public Library.)

San Diego Union, January 19, 1936, 1:3, 2:2. Tickets to Exposition ready tomorrow; grounds will be closed to public; children to be admitted for nickel Saturday; books over 40 percent savings; Zoo to remain open; final 23 days of preparation; Zoo and Palace of Natural History remain open to public; Harry P. Harrison, director of admissions; season ticket $10 for adults and $5 dollars for children under 12, will carry photograph and signature of holder; tickets with 25 admissions will be $5 to adults and $2.50 for children; 5 general admissions and admission to 5 concessions $2.50: Strange As It Seems, the 3 Fanchon and Marco shows, Danse Follies, Hollywood Circus, the Midget Circus and the Old Globe Theater; general admission 50 cents for adults and 25 cents for children; On Saturday youngsters can get in for a nickel.

San Diego Union, January 19, 1936, 18:1. Exposition leaders promise Fair surpassing 1935.

Letter, January 20, 1936, Weston Settlemier to Belcher, Gildred, Dailard, Executive Committee.

After checking with all salesman, the exhibit situation is:

By February 12, which you set for opening, the Foods Palace and the Housing Palace will be ready if attached recommendations are followed.

By March 12 the Medical Building, General Exhibits Building, Charm Building, and an Electrical Building can be ready if attached recommendations are followed.

By April 12 the Transportation Building should be in good shape.

I see no way in which more speed can be made.

We have mustered all the buying pressure in the Businessmen’s Committee we organized.

You gave us 10 salesman and 3 months as against last year’s Fair, with 30 salesmen and 9 months. You asked the same space price for the second Fair although Chicago gave away space the second year to hold outstanding exhibits. Five major exhibits, including Ford, Libby, Kraft, Standard Brands, and Coca Cola, committed themselves to Dallas before you decided to reopen.

A good Fair can be delivered to us on above schedule if attached recommendations are followed, but no sooner.

WESTON SETTLEMIER

1. Fill the near wing of the Foods Building by:

1. Offering space free to M.O.D. as a Farmers Cooperative, as we did for the California Walnut Growers Association branding machine - if they decide against us - to fill the old Libby space with a fine exhibit.

1. Put Dailard’s indoor ice cream rink in the old Kraft space, or a Hage exhibit, if possible.

1. Put a concessionaire back Hormel exhibit in the old Standard Brands space.

1. Put a concessionaire back floor exhibit, using the old Fisher scone baker to fill the side wall.

1. Put the so-called Seagram Tavern in another side wall space, using the old Transamerica

1. Balance or 3/4^th of the building is in good shape under contract with only one important

1. Put potted palms in the few remaining vacant space.

1. Consider closing the far end of the Foods Building, i.e., spaces 4-A, 5-A, 6-A, 7-A, 7-B, 20-A, moving the Spreckels exhibit in 7-B to the old Kraft space, putting Seagram’s Tavern in the closed end. This will still leave a large wall-filled building.

2. Fill the unsold wing of Housing Building at low or little floor rental for taking this over as a separate palace, such as the Water Palace is, by a deal with Portland Cement Association or Redwood Association, who can’t pay much but can fill it with legitimate and interesting building exhibits that the U.S. Government insisted be in this building this year as a condition of their investing $25,000 in the new Talking Towers. Four-fifths of the main building is sold to legitimate exhibitors with the gas industry, including utilities and appliances, paying us $7,000 for an exhibit that is 4 times the size of last year’s exhibit. The whole building includes this year no fake merchandising or gyp religious booths.

3. Help San Diego Consolidated Gas & Electric Company to swing the Electrical Building by itself, if necessary.

$15,000 was the minimum estimate needed to the free floor space you gave. S.D. Consolidated

Gas and Electric agreed to spend $6,000 themselves in last Thursday’s meeting in Los Angeles.

Clark Chamberlain, Secretary of S.D. Electrical Appliances Association, might find some money

from his budget.

Kelvinator - R.C.A. - Norge - Horn - Westinghouse, and others --- have guaranteed to move in on

the space and, man if the above sponsorship cost is arranged. Their joint investment would total

$75,000.

Southern California Edison declined to come in. We have Mr. Pontius, President of Pacific

Electric, as a large customer; still trying to convince Bauer, their President. He has already phoned

Frost and Lewis, their two Vice Presidents.

Bureau of Power & Light considered paying 2/3^rd by itself, but on a basis unacceptable to S.D.

Consolidated Gas & Electric, as municipal ownership would have overshadowed San Diego’s

share and would have ruined the usefulness of the original plan, which was to feature appliances

whose sales help the sale of power.

I need help from Mr. Belcher to convince Messrs. Raber and Holloway, who are most cooperative,

that if the L.A. Power Company does not come in, they can still have a building that will do a good

job that is sponsored by themselves alone and sponsored with the Exposition’s entire cooperation.

Bureau of Power & Light and Southern California Edison officials pointed out they were promised

last year an Electrical Building equal to Chicago if they would spend $45,000 to finance the G.E.

House of Magic. They spent the money but the Fair sold only two electrical exhibits and the rest

were jewelry and novelties, potato peelers and oil companies. Some way to restore their

confidence in our pledges and program must be found.

4. Charm Building negotiations have lagged as exhibitors received circular offers in early November for $1.50 per sq. ft. and were later asked $16,000 to $25,000 for a 6,000 net sq. ft. building. The building is in the main a concession, and if rental is set right it should be ready no later than March 12.

5. Medical Building is devoted to ethical medicine. Except for G.E. X-Ray, commercial exhibitors have so far not given Bryant in New York, who is concentrating on this building, much encouragement. It contains outstanding institutional exhibits and should be ready by March 12, but no sooner.

6. Varied Industries last year had little salable space. It had 3 big things which took most of the space --- the Post Office - the House of Magic - the Television Show. If these are used for similar purposes this year, and I understand this is Dailard’s plan, there is little need to worry over this building. It should be a catch-all and called General Exhibits, or used for transient shows, like dog shows, flower shows, style shows, home craft shows, etc. It should be ready by March 12.

7. Hollywood Hall of Fame could be used by the name bands of the Music Corp. of America, which could put in famous bands that are in supply for any reasonable deal for the summer months to draw the younger set of Southern California, on free space with a percent of their gate to the Fair; or it could be an indoor auditorium in case any mid-winter special events are rained out. An indoor auditorium with chairs for the visiting organizations is badly needed. The head of one organization asked to arrange for a special event in March told me he declined because he was not satisfied with the outdoor facilities if it should rain while his visitors were holding their outdoor speaking contest. In understand the Special Events Dept. has not yet been provided with an indoor auditorium with seats and this building might work for this purpose. If other arrangements are made for an indoor auditorium, there is a long-shot possibility that we might investigate. The L.A. Assembly Plant Manager and the local dealers might take over this small building if the deal on space is nominal to exhibit their new models and possibly a steel model of their new assembly plant and call this a General Motors Salon, which arrangement would give the Fair the prestige of a small General Motors exhibit and in no way interfere with the dance band planned for this building in case that can be arranged.

8. I recommend that you immediately publicize the February 12^th opening as a "MIDWINTER PREVUE" of 1936 Exposition - ‘OR INFORMAL OPENING"

If you open with exhibit buildings not ready as they obviously cannot be by February 12^th, public

reaction will be so bad that the attendance will be ruined - especially if you make it an official

opening, as the public expect everything in readiness at official openings.

By publicizing the above title, you will, in fairness, reconcile the public by expecting most from

the grounds and concessions and prepare them for facing things in an unfinished state (except for

Foods and Housing Buildings.)

Publicizing the above title will also reconcile somewhat concessionaires discouraged by

necessarily slow business in midwinter to the fact that the opening is early and the best is yet to

come --- in the summer months.

It will frankly admit facts we all have to face and take the curse off the rush and unfinished

condition an arbitrary opening date creates.

By April 12^th we should be able to drop the "PREVUE" publicity and bill a full steam ahead 1936

Exposition or "FORMAL OPENING".

WESTON SETTLEMIER

(Letter & recommendations taken from Box 9 Folder 36, California-Pacific International Exposition, kept by San Diego Public Library.)

San Diego Union, January 20, 1936, 1:2, 2:7. 24-hour shifts to speed Exposition as gates close.

San Diego Herald, January 23, 1935, 3:3-4. Change in Exposition presidency seems necessary as our Fair remains in hands of outsiders put in power by Belcher.

San Diego Union, January 23, 1935, 1:2, 3:2. San Diego to get fair grounds race track; WPA grants funds; work to start within 10 days on site north of Del Mar; will cost $500,000.

San Diego Union, January 23, 1936, II, 1:4. Groups protest against Exposition nudist show.

San Diego Union, January 26, 1936, 1:3. Pageant, music and half-holiday will mark Exposition opening.

San Diego Union, January 26, 1936, 4:1. Wayne Dailard explains new type fun zone shows.

San Diego Union, January 26, 1936, 11:1. Julius Rosenfield appointed manager of Café of the World.

San Diego Union, January 26, 1936, II, 1:2, 3:8. Activity at peak as Exposition opening nears.

San Diego Union, January 27, 1936, II, 1:8. Stuart Ripley explains $150,000 better housing display; preview for real estate building men.

San Diego Union, January 29, 1936, 4:3-5. Councilmen refuse to ban nudist colony; leave it up to police; hold that the war on the colony is good publicity.

San Diego Herald, January 30, 1936, 1:1-2. Most beautiful of Fairs will open here February 12.

Letter, January 31, 1936, F. M. Sandusky to Mr. C. S. Harper; SUBJECT: House of Charm

It will be necessary for the Exposition to cut a doorway through the East Wall of the House of Charm at the Arch fartherest [sic] South in said wall. Doors are to be of glass and the same type as used on the other opening.

Also, it will be necessary to carry the Drug Store walls up to the roof line so as to shut out all cooking odors.

The floor should be sanded and given a coat of oil. Work should be started on this as soon as possible as the Gazvini’s are hoping to start their installation of the first of next week.

FMS: AN

(Copy of letter taken from Box 9 Folder 63, California-Pacific International Exposition, kept by San Diego Public Library.)

San Diego Sun, February 1, 1936, 1:2, 2:6. Los Angeles spreads new of Exposition; northern city to canvass 7,000 business leaders.

New York Times, February 2, 1936, XX7:4. California's World's Fair opens again on February 12.

San Diego Sun, February 2, 1936, B-8:2-3. Exposition transformed by dazzling new exhibits.

San Diego Union, February 2, 1936, 1:4, 2:6. City Planning Commission develops 6-point program for aquatic park in Mission Bay.

San Diego Union, February 2, 1936, 2: . Jacqueline Marie Harbarger, 5, named queen for Exposition opening; Belcher will escort her to throne.

San Diego Union, February 2, 1936, II, 4:4. Strato gondola exhibits, instruments due for Palace of Transportation.

San Diego Union, February 2, 1936, Building, 3:1. Cactus Gardens display beauty of desert, by Ada Perry.

San Diego Sun, February 3, 1936, 1:3, 2:4. Fairgoers to see television; in two buildings on the Avenida de Espana there will be complete television apparatus, showing how pictures are built up and transmitted; visitors will have an opportunity to have themselves "televised", or they may watch the work of radio and screen stars; memorial service for the late George V held yesterday, under charge of Frank Drugan, at House of Pacific Relations.

San Diego Sun, February 3, 1936, 8:6. Drugan says flow of exposition passes has been curbed.

Letter, February 4, 1936, C. E. Lohman, Assistant Director of Exhibits, to Mr. C. A. Young, 1555 South Hill St., Los Angeles, Calif.

Dear Mr. Young:

Replying to yours of the 2^nd, will state that we have several desirable spaces in the General Exhibits Building, that are suitable for demonstrating and selling Lavender Sachets.

The General Exhibits Building is strategically located in the beautiful Palisades area, adjoining the Ford Music Bowl on the south and the Federal Building on the north. Also, in the immediate vicinity will be found such outstanding exhibit buildings as the Transportation, State of California, Palace of Education, Electrical Appliances and the Standard Oil.

Five million people visited America’s Exposition - 1935 and the results were most gratifying to ore than 400 Exhibitors and Concessionaires who participated. We are confident that this year’s show will be much finer and more successful than the last which closed November 11^th.

All indications point to more travel and a greater attendance this year over last. This is substantiated by the All Year Club releases, railroad and steamship companies’ announcements of advanced bookings and the high percentage of increases in hotel reservations throughout California.

We would not care to consider a percentage deal. However, we will lease you space at $2.00 per sq. ft. and make an additional charge of $50.00 for a sales privilege. This is for the life of the Exposition, 211 days.

A visit to San Diego will justify your confidence in our forthcoming show as a means of providing an outlet for your product.

The enclosed floor plan will assist you in the selection of space. Time is short and space is limited, so get in touch with us at your earliest convenience.

Very truly yours,

(Copy of letter taken from Box 9 Folder 28, California-Pacific International Exposition, kept by San Diego Public Library.)

San Diego Sun, February 4, 1936, 1:5, 2:3. Tots' fairyland rushed; amazing novelties for children.

San Diego Union, February 4, 1936, 6:6. R. A. Chapman proposes Switzer Canyon dam at a cost of $165,000.

San Diego Sun, February 5, 1936, 1:2, 2:5. Belcher raps criticism of nudist show.

San Diego Sun, February 5, 1936, 1:5, 2:8. Plans rushed for visit of Josephus Daniels, U.S. ambassador to Mexico, who will participate in opening ceremonies; Henry Guthrie, chief of U.S, housing, due Wednesday.

San Diego Union, February 5, 1936, 3:8. C. P. Huntington locomotive, shipped around Horn in 1864, to be exhibited in Palace of Transportation; is 29-1/2 ft. long and weighs 39,000 lbs.

San Diego Herald, February 6, 1936, 1:4. The "Exposition" Opens.

San Diego Herald, February 6, 1936, 4:3. Exposition presents new Fun Zone.

San Diego Sun, February 6, 1936, 1:2, 2:3. "Magic House" opening rites set; Mrs. Houdini to dedicate theater for 45-minute mystery shows.

San Diego Sun, February 6, 1936, 7:1. Entirely new Exposition to greet 1936 throngs; grounds, exhibits remodeled; novel features ready.

San Diego Union, February 6, 1936, II, 1:4. Belcher replies to protests of nudists at Exposition.

Regular Meeting of Executive Committee, California-Pacific International Exposition, February 7, 1936.

San Diego Sun, February 7, 1936, 1:4-5, 2:7. "Big Top" goes up for huge midget circus.

San Diego Union, February 7, 1936, 10:1. Art from many nations to be installed in Palace of International Art, formerly the House of Charm.

San Diego Sun, February 8, 1936, 1:5, 2:4. Three goodwill planes leave with Exposition invitations to Phoenix, Tucson.

San Diego Sun, February 9, 1936, 1:4, A-2:2-3. Governor Merriam, Josephus Daniels to aid inauguration of huge Fair.

San Diego Union, February 9, 1936, 1:1-2, 2:4. Opening plans completed; buildings will be rededicated.

San Diego Union, February 9, 1936, 7:2. House of Pacific Relations makes plans for Exposition opening.

San Diego Union, February 9, 1936, 12:3. Christian Science Monitor plans to reopen Exposition exhibit.

San Diego Union, February 9, 1936, Magazine Section. Balboa Park trees comprise arboreal league of nations, by Alice V. France.

Special Meeting of the Board of Directors, California-Pacific International Exposition, February 10, 1936.

San Diego Sun, February 10, 1936, 1:2-3, 2:6. Leaders say Exposition will be ready for opening.

San Diego Sun, February 10, 1936, 5:7. Dr. Walter Sherman, pastor of First Methodist Church, flays Exposition leaders, raps nudism.

San Diego Union, February 10, 1936, 1:3-4, 3:2. Opening ceremonies expected to bring vast crowd to Exposition.

San Diego Union, February 10, 1936, 5:2-3. Muehleisen takes charge of California State Building today.

San Diego Union, February 10, 1936, 5:2. History of food supply seen in exhibits in Palace of Food and Beverages.

Special Meeting of Executive Committee, California-Pacific International Exposition Co., February 11, 1936.

San Diego Sun, February 11, 1936, 1:1, 2:3. Exposition opens tomorrow; President Roosevelt to turn on lights; Josephus Daniels, Roosevelt's envoy en route from Mexico; two-thirty starts set; stores in city to close early; rites ready.

San Diego Sun, February 11, 1936, 1:2-3, 2:3. Rain won't check gala opening of new Exposition; some buildings still incomplete, but big show will be dolled up in greater beauty.

San Diego Union, February 11, 1936, 1:6, 2:3. Exposition ready to open; ceremonies at three-thirty p.m. tomorrow.

San Diego Union, February 11, 1936, 5:1. Mobile lighting floods Exposition in blaze of color.

February 12, 1936, Wednesday. Program - Abraham Lincoln Day.

San Diego Sun, February 12, 1936, 2:1-2, 3:4. Ambassador Daniels gives President Roosevelt's greetings to San Diego.

San Diego Union, February 12, 1936, 1:7, 2:4-5. Exposition gates to open to world today in colorful ceremony.

San Diego Union, February 12, 1936, 3:2-3. Dogs are again barred at Exposition gates; Humane Group checks concessions for objectionable animal shows.

San Diego Union, February 12, 1936, 4:1. EDITORIAL: The Doors Reopen.

February 13, 1936. Program - Bungalow Literary Hostess Day.

San Diego Herald, February 13, 1936, 1:1-4. With Exposition open under best auspices this city expects good year if politicians keep their hands off.

San Diego Sun, February 13, 1936, 1:6-8, 2:3-4. Thousands welcomed to Exposition; sunny skies due; visitors throng Balboa Park for initial rites; President Roosevelt to turn on lights by telegraph signal from Washington; fireworks display planned at 8:30 p.m. on Midway.

San Diego Sun, February 13, 1936, 1:3-5, 2:8. Torrential rains, winds whip city; boat wrecked.

San Diego Sun, February 13, 1936, 5:5-8. Visitors inspect new attractions; enthusiasm undampened by rain at night ceremonies.

San Diego Union, February 13, 1936, 1:7, 2:2-3. Downpour fails to dim spirits at Exposition opening; Governor Merriam refuses apology for one-million dollar rain; brilliant spectacle; ceremonies held in the House of Hospitality because of the rain..

San Diego Union, February 13, 1936, 2:1. Josephus Daniels approves plan for permanent Pan-American Fair.

San Diego Union, February 13, 1936, 2:7-8. Thousands attend dedication as Palaces thrown open.

San Diego Union, February 13, 1936, 10:8, 11:8. Exposition hospitality tendered in big reception dinner; officials gather at fete in Café of the World.

Regular Meeting of Executive Committee, California-Pacific International Exposition Co., February 14, 1936.

February 14, 1936. Program - Valentine Day, National Defense Day.

San Diego Sun, February 14, 1936, 1:3, 2:4. Valentine Day Ball to open Palace of Entertainment tonight; record strata balloon gondola arrives for exhibition in Palace of Transportation.

San Diego Union, February 14, 1936, 1:6-7, 2:5. Crowds make merry as Exposition hits stride.

San Diego Union, February 14, 1936, 2:3. John Nolen praises city's redevelopment plan.

February 15, 1936. Program - Boy Scouts' Day, California Association of Commercial Secretaries' Day.

San Diego Sun, February 15, 1936, 1:5-6. Two thousand Boy Scouts invade Exposition for special honors; wave of khaki adds color amid music; veteran of Siberian A.E.F.; hillbillies feature.

San Diego Union, February 15, 1936, 2:4. Talk on defense heard at Exposition; Boys' event set.

San Diego Union, February 15, 1936, 5:1. Strato balloon gondola brought to Palace of Transportation.

San Diego Union, February 15, 1936, 7:2. Palisades Café reopens at Exposition.

February 16, 1936, Sunday. Program -

San Diego Sun, February 16, 1936, 1:4, A-2:2-3. Glamorous ceremony opens Czechoslovakia "Chata"; amateur vaudeville, dance nights, Navy frolics scheduled on Exposition program.

San Diego Sun, February 16, 1936, A-3:2-3. Pity the poor nudist girl, she forgot her knitting.

San Diego Union, February 16, 1936, 1:5, 6:5. Sunday throng expected; Exposition plans welcome; sunshine brings crowd as Boy Scouts mark birthday; special events arranged; Boy Scout exhibit will be installed in the Palace of Varied Industries..

San Diego Union, February 16, 1936. Exposition to offer wide variety of special free events . . .in the House of Hospitality Wednesday nights a vaudeville show of 10 acts will be held; Thursdays will bring old-fashioned dance nights; motion picture shows by Eastman Kodak will he held Thursday nights before the dance; Spanish Fiesta nights will be held every Friday night; on Saturday nights a musical rodeo will be held followed by dancing in the Palace of Entertainment; musical recitals will be presented every Sunday night; dances will also be given Thursday nights in the Palace of Entertainment..

San Diego Union, February 16, 1936. Jury announced yesterday names of artists who have been awarded prizes in the San Diego Art Guild Show in the Palace of Fine Arts.

San Diego Union, February 16, 1936. Frank Drugan to speak at the bread-breaking and salt-eating ceremony opening the Czechoslovakian Chata this afternoon.

Regular Meeting of Executive Committee, California-Pacific International Exposition, February 17, 1936.

San Diego Sun, February 17, 1936, 1:3-4, A-2:8. Gambling booted; Police Chief Sears eyes nudists next; weather keeps Zoro Gardens dark; chief warns police inspector due later.

San Diego Sun, February 17, 1936, A-3:2. Exposition prepares new features.

San Diego Union, February 17, 1936, 1:6, 3:1. Police put lid on Exposition games; patrons ousted; Chief leads officers in surprise visits; warns proprietors; City Manager Flack acts; visits to '49 Camp, "Paris After Midnight", Café of the World.

San Diego Union, February 17, 1936, 3:8. Man hangs self in a restroom near the West Entrance of the Exposition.

San Diego Union, February 17, 1936, 1:6, 5:1. Adults frolicked at Enchanted Land yesterday.

San Diego Union, February 17, 1936, 5:1. Czechoslovaks gave housewarming in cottage at House of Pacific Relations yesterday.

Special Meeting of Executive Committee, California-Pacific International Co., February 18, 1936.

It was reported that the City Council had approved the transfer of $50,000 from the Balboa Park rehabilitation fund for use of the Exposition in return for conveyance of inventory of Exposition properties now in the Park under a trusteeship comprising Messrs. Julius Wangenheim, G. H. Whitney and John G. Morley.

Regular Meeting of Board of Directors, California-Pacific International Exposition, February 18, 1936.

February 18, 1936. Program - Farmers' Auto Inter-Insurance Exchange Day.

San Diego Sun, February 18, 1936, 1:3, 2:2-3. Exposition honors 200 insurance men from 17 states who were winners of a national sales contest; Naval Training Band musical feature.

San Diego Union, February 18, 1936, 1:1-2, 3:1. Gala events planned at Exposition; Insurance Men meet today.

San Diego Union, February 18, 1936, 1:7, 2:5. Manager stands pat on games; Exposition head claims the games are "games of skill" rather than games of chance, or gambling.

San Diego Union, February 18, 1936, 4:1. EDITORIAL: As to Gambling.

February 19, 1936. Program -

San Diego Sun, February 19, 1936, 1:8, 2:2. Kids on wheels Exposition guests; bike-riding children to get in free Saturday.

San Diego Sun, February 19, 1936, 9:2. City grants Exposition $50,000 advance of the $75,000 on deposit in the "rehabilitation fund"; in return for the advance the Exposition placed property with the City as security.

San Diego Union, February 19, 1936, 2:6. Trustees to restore park name; they are Julius Wangenheim, Guilford Whitney and John Morley.

San Diego Union, February 19, 1936, 5:6-7. First Exposition talent show this evening in House of Hospitality; local talent offered.

February 20, 1936. Program - Optometrists' Day.

San Diego Herald, February 20, 1936, 1:1-2, 2:2. Percy swipes at Exposition!

San Diego Sun, February 20, 1936, 1:2, 2:7. Weekend fun at Exposition; musicians, singers, dancers to perform.

San Diego Sun, February 20, 1936, II, 9:3-4. Worried about youth? Go see Exposition Hobby Display on second floor of the Palace of Education.

San Diego Union, February 20, 1936, 3:4. General Electric will send large exhibit to Exposition.

San Diego Union, February 20, 1936, II, 1:2. Exposition plans fun-packed weekend; fireworks, music, amateur events; Navy night amateur vaudeville in House of Hospitality.

San Diego Union, February 20, 1936, II, 1:3. Federal Church Brotherhood of San Diego sponsors Chapel in one corner of the General Exhibits Building (next to Ford Bowl); Hall of Medical Science will open soon, will contain the largest X-ray tube in the world, a product of General Electric Corp. of Chicago; TVA exhibit in Federal Building attracting hundreds of visitors.

February 21, 1936. Program -

San Diego Sun, February 21, 1936, 1:3, 2:3. Chico Sale, famed character actor, due for kids; special price of nickel for youngsters.

February 22, 1936. Program - Kids' Day, Bicycle Day, Chic Sale Day, County Clerks' Day, George Washington Day.

San Diego Sun, February 22, 1936, 1:2. Gaming band tightened; petition to liberalize control denied.

San Diego Sun, February 22, 1936, 1:4, 2:8. Navy joins in Exposition program; searchlight display honors George Washington.

San Diego Union, February 22, 1936, 1:7-8, 2:2. City officials discuss ban on "borderline" games.

February 23, 1936, Sunday. Program - Bakersfield Elks' Day, American Art Day.

San Diego Sun, February 23, 1936, 1:5-6, A-2:4-5. Bakersfield Elks to visit Exposition by hundreds today; Oriental dancer to be presented at lecture; war threatens Nudists' Eden.

San Diego Sun, February 23, 1936, B-5:3-4. Martha Scott, Globe actress, tells of new plans being rehearsed for Exposition.

San Diego Union, February 23, 1936, 6:1. Crowds witness bicycle events; Charles Morton, 19, Long Beach, was victor in the 140-mile bicycle race from the Hollywood Athletic Club to the Exposition.

San Diego Sun, February 24, 1936, 2:8. Exposition installs strato balloon gondola during "rest"; Soviets plan exhibit on travel; Cyclists get medals.

February 25, 1936. Program -

San Diego Sun, February 25, 1936, 1:2-3. Visitor 100,000 expected at 1936 Exposition as skies clear; first two-week's attendance 97,019; old-fashioned dance today's feature.

February 26, 1936. Program - Buffalo Bill Day, Navy and Marine Day.

San Diego Sun, February 26, 1936, 1:2-3. Handsome men to vie for "Bachelor Prince" title; motion picture experts select ten San Diego girls to pick final winner.

February 27, 1936. Program - Fleet Week, Motion Picture Night.

San Diego Herald, February 27, 1936, 1:1-4. Says Mayor Benbough trimmed city; undertaker builds in park; Mayor and City Manager held responsible for impending close of San Diego Exposition.

San Diego Sun, February 27, 1936, 3:6. Exposition to name "Queen of the Air".

February 28, 1936. Program -

San Diego Sun, February 28, 1936, 1:1. Sun's Exposition Edition hits presses.

San Diego Sun, February 28, 1936, 1:6. Exposition chooses Child Queen; Kid's Day slated tomorrow.

San Diego Union, February 28, 1936, 1:7. City Engineer Hans Jorgensen plans four lanes for Pershing Drive.

San Diego Union, February 28, 1936, 5:4. Exposition features planned to draw big weekend crowd.

San Diego Union, February 28, 1936, 12:1. Mayor Benbough accused of encroaching on Date Street near 7th Avenue with his mortuary; says "politics".

February 29, 1936. Program - Fleet Week, Leap Year Day, Kids' Stamp Day, Bachelor Clubs' Day.

San Diego Union, February 29, 1936, 1:6, 2:6. Bachelors in for big day; parade to determine handsomest.

San Diego Union, February 29, 1936, 1:6. San Diego bachelors, children will frolic at Exposition; children admitted to grounds for a nickel and into shows for the same price; most handsome bachelor will be crowned king of the day in the Palace of Entertainment; will lead grand march with Queen Bess to Globe Theater.

San Diego Union, February 29, 1936, 5:1. CCC avocations featured in display in Natural History Museum.

San Diego Union, February 29, 1936, II, 8:5. City Manager signed permit for continued operation of the Merry-go-round near the east gate of the Exposition yesterday; calls for rental at ten percent of the gross receipts; City promises it will not issue any Merry-go-round permits within half a mile of the one by the east gate.

San Diego Sun, February 29, 1936, EXPOSITION EDITION, pages not numbered.

Nations of World maintain embassies at House of Pacific Relations; exhibiting countries offer customs, history programs; each of the participating nations provides within the year a two-day program composed of such social diversions as are characteristic of its people.

Road Maintenance: Division of Highways display in the California State Building.

Model Bungalow Shown: Complete model 2-room bungalow the Klicka Lumber Co. exhibit in the Palace of Better Housing

Old-Time Spelling Bee Slated for Fair: to be held in House of Hospitality auditorium beginning March 3 and ending March 28.

Midget Trains Huge Frank Buck Elephant: "Mitzi," the first elephant brought to the United States by Frank Buck is handled by Captain Charles Becker, 45-years old, a 41-inch and 55-pound midget, in the Mickey Mouse Circus.

Huge Electric Exhibit Nears Final Stage: Exhibit of the General Electric Co. will be in place in the Palace of Electricity by March 15.

Work Method Shown: State Free Employment Office display in California State Building showing system of employment and civic service examinations.

Zoologists Comb Indies for Rare New Specimens: Dr. Harry M. Wegeforth, president of the San Diego Zoological Society, and C. B. Perkins, herpetologist, are in the Dutch East Indies and the Malaya Peninsula collecting animals for the San Diego Zoo.

Ultra-Modern Fun Zone Developed by Architect: New fun zone conceived by Wayne W. Dailard, assistant managing director of the Exposition, and designed by Louis Bodmer, architectural supervisor of the 1936 Fair.

Electric Palace Houses Displays: 26 manufacturers of electrical appliances have displays in the Palace of Electricity, 4 complete electrical kitchens are in operation.

Hospitality Center Lures. House of Hospitality, the welcome center of the Exposition; Aztec fountain in the patio cut from a 1600-pound block of limestone.

Redwood Trees Shown. Big redwood trees and Yosemite Valley represented in Mariposa County display in California State Building.

Big Play Zone Revamped for 1936 Visitors: Enchanted Land - Bugville has grotesque inhabitants patterned after creatures of the movie cartoons; toy train; merry-go-round, tiny ferris wheel, dude ranch, a slide build to represent the "Old Lady who lived in the shoe"; Fun Zone - "Front Page", escape artist Mardoni, "Days of '49" stockade at the north end of Zone; "Giant Swooper", "Loop-A-Loop", plaza from one end to the other in the Zone.

$1,000,000 Gem Show Features Art Building: Jewels, rugs, linens, blankets, pottery, needlework and silks in Palace of International Art; replicas of a Chinese pagoda, the Taj Mahal, an Indian pueblo, and a Spanish patio.

"Strange As It Seems" Makes World Premiere at Exposition; Oddities collected by John Hix in the large building in the center of the Fun Zone; Joe Glacy is manager of show.

Fair Offers Wide Variety: "Swooper," 'Frolic," "Loop-o-plane."

Botanical Building Shows Tropic Plants: every type of plant that will grow in the sub-tropical climate and soil of California is found in the Botanical Building.

Village Shows Indian Crafts: Handiwork from 47 different tribes may be seen in the Indian Trading Post of Spanish Village; also Mexican-Spanish Art Shop.

"Home Binds Family Ties" - Executive Sees Further Building Possibilities in FHA: Roy Hegg, executive vice president of San Diego Building and Loan Association, believes that because of the liberality of the FHA home building, repair and modernization loan terms, San Diego will further outdistance her sister communities as a home city.

Rosita Carmen Introduces New Dance in Village Café: The Granada Café in Spanish Village boasts Rosita Carmen, who danced for the Follies Bergere at the Century of Progress Exposition in Chicago.

Exposition Nudists Live in Open; Sunken Garden Is Setting for Nature Lovers; Beautiful Ruth Cubitt Candidate for Queen of Colony: George Barr of San Francisco is physical director of the colony.

Yodelers from Alps at Bavarian Garden: Bavarian dishes and beverages are combined to bring a different note to menus of the 1936 Exposition.

Robot Alpha Nearly Human: Professor Harry May presents Alpha the Robot in a metallic theater in the heart of the Fun Zone; he also presents the Death Ray machine in another part of the Exposition.

CCC Display Shows Fine Control Work: Activities portrayed in an extensive exhibit in the Palace of Natural History.

Merry-Go-Round is Attraction at Fair: located at the main entrance to the Fun Zone.

Exposition Boasts Only Public 'Nudies' in U.S.: photograph.

'Temple of Mystery' Guided by Corps of 'Magic' Experts: Illusions, transformations and magic acts in new Fun Zone; master magician Francisco opens his bag of tricks.

Exposition Gates Open for Zoo Visitors: The east fire gate, opposite the Canadian Legion Building, has been designated as the "zoo gate"; another entrance at the Upas Street gate at the north end of the grounds.

Schools Worth $8,000,000 Appeal to San Diego Visitors: Article describing San Diego school system.

Alpha Sigma Lambda Plans Celebration: Special day at the Exposition is Tuesday, September 8.

Aztec Exhibit Sent to Fair: The Mexican government has contributed a collection of replicas of artifacts of ancient civilizations for display in the Palace of Science; exhibit is to remain as part of the San Diego Museum of Archaeology and Anthropology.

Male Faints Feared When Nurses Visit: 10,000 beautiful nurses will visit the Exposition on Sunday, June 28.

New Banners Wave Over '36 Exposition: New street banners and light-pole decorations have been installed at the 1936 Exposition; new lamps created to provide more effective illumination and to enhance the beauty of the lighting standards.

3A-1-2. Nations join hand in House of Pacific Relations.

3A-1:3 Beauty marks Fair House of Hospitality; Flamingo Room is designed by Alice Klauber, San Diego art patron.

3A-:3:4. 30 Years Planning Back Big New Fair; Decision to Hold 1915 Fair Was Made in 1909.

3A-3:5-6. Winners in Model Home Contest Get Trips to Fair.

3A- 3:6. Modest Snakes Given Private Dining Rooms.

3A-3:6. Prehistoric horse display at Museum of Natural History pulls crowd.

3A-3:6. Exhibit sponsored by California State Department of Health in Hall of Medical Science.

3A-3:5. Zoo to offer animal acts during Exposition; big amphitheater will be finished within short time.

3A-3:5. Museum of Science obtains Egyptian curios.

3A-3:6. Balboa Park blasted from desert heath.

4A-1-4. 1936 Exposition is second for Frank Drugan's twins; he fathered idea of Fair until it grew up.

4A-1. "Last Supper" in wax displayed.

4A-1. News pictures are Fun Zone features.

4A-2-3. S.D. Naval Hospital rates with finest in country.

4A-4. Lions Ckubs of U.S. meet here May 10.

4A-4. Palomar "Eye" model shown in Palace of Education.

4A-4. Postmaster General James A. Farley may visit Exposition on September 6.

5A-1. City to grow swiftly with rise in trade.

5A-2. Music, jov fill grounds; striking changes in Café of the World.

5A- 2. Miles of Neon Tubing used at the Palace of Transportation.

5A- 3-4. Modern magic transforms old Exposition into new one.

6A-1. Fair grounds beautified by light system; engineers achieve rare effects in color blends.

6A-2. Orange packing plant in Palace of Food and Beverages.

6A-4. Relics of war to be shown at Exposition.

8A-1. U.S. Department work shown in huge exhibit; Army and Navy displays are features in Federal show.

8A:2-3. Army and Navy Academy program set for June 9.

8A:4. American Legion fetes set July 18-19.

Box File 8, Folder 84, San Diego Public Library, List of Exhibitors & Concessionaires - 1936.

March 1, 1936, Sunday. Program - Fleet Week. Saint David’s Day.

San Diego Sun, March 1, 1936, 1:7, A-2:4. The Exposition’s turnstiles will click merrily sometime in July when thousands of Elks, members of lodges throughout the United States, take over San Diego’s Fair for one day.

San Diego Sun, March 1, 1936, A-5:1. Thousands get aid, but San Diego’s relief problem grows graver; 15,000 given help as cases increase.

San Diego Sun, March 1, 1936, B-2:1. EDITORIAL: San Diego’s Cultural Opportunities.

San Diego Sun, March 1, 1936, B-6:4. Consolidated speeds war plane production; 2,000 now at work in big San Diego factory.

San Diego Union, March 1, 1936, 8:1. Nickel passport to joy at Exposition for youngsters; each Saturday at the Fair is "Nickel Day" for children with a variety of special entertainment features.

San Diego Union, March 1, 1936, 9:2. Concert at Exposition by Negro Choruses of the city will start today; Mrs. A. C. Bilbrew will direct chorus of 53 voices.

San Diego Union, March 1, 1936, II, 1:8. Exposition music shifts in harmony with colors; new equipment synchronized; director Philip Gildred asserts glamorous lighting effects enhanced by appropriate sound; four million watts used; Associated Oil Co. will again sponsor the music programs over Exposition broadcasting system; instead of popular tunes and jazz the music will conform to the mood of moonlight and loveliness; favorite rendezvous for visitors appears to be the lily lagoons and Court of Honor area; production of tinted, changing light has been achieved for the first time; 20 banks of dimmers throughout the grounds; tinting runs through the primary colors of red, blue and green and their intermediate shades; light treatment of Palace of Transportation is entirely different from the remainder of the grounds . . . no changing of dimming of color is used here; Spreckels organ is also painted in changing colors this season..

San Diego Union, March 1, 1936, II, 1:4. State accident map in State Department of Public Works highway display at Exposition.

San Diego Union, March 1, 1936, Building, 3:2-3. Thousands of beautiful blossoms add charm to Exposition’s attractions; specialists adding succulents, by Ada Perry - Fred Bode, Exposition landscape superintendent; probably the most luxuriant display on the grounds is the California garden area behind the Spreckels organ; beds in Plaza de America are low and flat; a pair of wide walks accommodate the crowds visiting the buildings; double rows of cocos plumosa palms do not hamper the view across the Plaza because the palms are so slender.

San Diego Sun, March 2, 1936, 1:3, 2:3. With the Exposition closed today, the appearance of Harold Gregson, internationally celebrated organist, at the Spreckels organ tomorrow will be the outstanding feature of this week’s program.

March 3, 1936. Program - Old-Fashioned Dance Night, National Council of Jewish Women Day.

San Diego Sun, March 3, 1936, 3:2-3. 150,000 visit Exposition in three weeks since opening; average of nearly 75,000 visitors a week; famous locomotive "C. P. Huntington" arrived yesterday; will be moved into the Palace of Transportation; today National Council of Jewish Women Day; Old-fashioned dance night at Palace of Entertainment.

San Diego Union, March 3, 1936, 1:5-6, 2:7. Exposition attendance mounts as sunny skies draw crowds.

San Diego Union, March 3, 1935, 3:5. Globe’s premiere of "Winter’s Tale" set for tonight.

March 4, 1936. Program -

San Diego Sun, March 4, 1936, 1:1, 2:6. Marines, sailors and manikins will be the celebrated guests of the Exposition today; a special Marine and Navy dance tonight; colorful style shows at 4:30 and 8:00 p.m. in the Café of the World topped today’s program.

San Diego Union, March 4, 1936, 1:4-5, 2:7. Two fashion shows in Café of the World, navy vaudeville and dance in Palace of Entertainment to bring Exposition gaiety today.

March 5, 1936. Program -

San Diego Herald, March 5, 1936, 1:1-4. Exposition faces ruin; loss of "borderline" games jeopardizes project; petty animosities blamed.

San Diego Sun, March 5, 1936, 1:1, 2:8. "Dictator" named to boost Exposition to new level as show; Wayne Dailard, former theater executive, whips Fair into final shape; big publicity drive programmed; new executive manager borrowed from Fox West Coast Theaters.

San Diego Sun, March 5, 1936, 3:2-3. Mayor names Sunday, March 15, San Diego Day at Exposition; huge gondola, Explorer II, has been installed in Palace of Transportation; to be opened March 15.

San Diego Union, March 5, 1936, 3:5-6. Hall of Medical Sciences and General Exhibits Building will be dedicated Saturday.

San Diego Union, March 5, 1936, II, 10:1. Strato balloon, gondola placed in Palace of Transportation.

March 6, 1936. Program - Collegiate Night, Perfect Air Hostess Day.

San Diego Sun, March 6, 1936, 1:1, 2:4. Exposition gaming rule meets Sear’s threat; arrests, test case on Borderline concessions seems imminent.

San Diego Sun, March 6 1936, 1:3-4, 7:3-4. Aztec collegians capture Exposition grounds for night; Hall of Medical Science, Palace of Electricity openings due; Dailard installed.

San Diego Union, March 6, 1936, 1:3, 2:1. Exposition gambling test indicated by new plans; court decision on legality of games may be obtained in a few days.

March 7, 1936. Program - Kids’ Day, Sport Fliers’ Day, Treasure Hunt Day.

San Diego Sun, March 7, 1936, 1:7-8. German troops march on Rhine; war drums pounding over Europe.

San Diego Sun, March 7, 1936, 1:5, 2:4. Police sued on "games ban"; Sears stiffens blockade at Exposition.

San Diego Sun, March 7, 1936, 2:3-4. Exposition opens new buildings at dedication ceremonies.

San Diego Union, March 7, 1936, 1:3, 2:2. Exposition sues to reopen game halted by police; legal battle looms over "Darto"; blockade stays until banned by court.

San Diego Union, March 7, 1936, 5:2-3. Robert Bartholomew Harshe, director of the Art Institute of Chicago, declares Exposition architecture, landscaping delightful.

March 8, 1936, Sunday. Program - Masaryk Day, Baby Contest Day.

San Diego Sun, March 8, 1936, 1:4-5, A-8:4. Cute baby contest opens Exposition’s fourth week; escape artist plans 3,500 ft. handcuff drop from plane; Massaryk honored.

San Diego Sun, March 8, 1936, A-2:6. "Darto" jammed with people; police balked.

San Diego Sun, March 8, 1936, A-5:4. Texans deny Aimee McPherson special Exposition Day.

San Diego Sun, March 8, 1936, B-3:4-7. San Diego Art and Artists: displays at Exposition, by Donal Hord.

San Diego Union, March 8, 1936, 1:1, 1:7. Police Chief George Sears restrained in Exposition game blockade; judge sets hearing on injunction; Chief to refrain from interference with "Darto" pending ruling May 16 in Superior Court.

San Diego Union, March 8, 1936, 12:5-6. Deadline fixed for Exposition nudist queen selection.

San Diego Union, March 8, 1936, II, 1:8, 5:2. General Exhibits Building, Hall of Medical Science opened with elaborate ceremonies.

San Diego Union, March 8, 1936, II, 1:7-8, 5:1. Transportation firms placing exhibits; ready March 15.

San Diego Union, March 8, 1936, II, 3:6-7. Baby contest heads program today; bail-out scheduled above Speer Field across from Marine Base.

San Diego Union, March 8, 1936, Society-Club, 3:1. Girl Scouts to have gala day at Exposition.

San Diego Sun, March 9, 1936, 3:2. Court okays Exposition gaming arrest raids; judge interprets "Darto" blockade restraining order.

San Diego Sun, March 9, 1936, 5:2. Ford museum exhibits due Wednesday; 7,500 watch escape artist’s leap in parachute.

San Diego Union, March 9, 1936, 1:6. Diane and Joanne Golden, twins, capture Exposition Golden Trophy.

San Diego Union, March 9, 1936, 5:4. Mardoni, stunt man, opens handcuffs in parachute jump.

San Diego Union, March 9, 1936, 5:7-8. Tanya Cubitt, nudist, making plane trip to win Exposition queen title.

March 10, 1936. Program -

San Diego Sun, March 10, 1936, 1:2. Wayne Dailard, executive manager of the Exposition, announced that Oscar Kantner, advertising director of the Fox-West Coast Theaters, was appointed Director of Exploitation today for San Diego’s 1936 Exposition.

San Diego Union, March 10, 1936, 11:4. There has been no court order issued to stop Police Chief George Sears from making an arrest at the Exposition "Darto" game; As the case stands, the courts must decide whether the police shall be permanently enjoined from maintaining a blockade or picket in front of the building housing the "borderline" game.

March 11, 1936. Program -

San Diego Sun, March 11, 1936, 1:3, 2:5. Glider plunge due at Exposition; actor James Dunn aids Safety Show; Officials announced yesterday a contest to break the world’s altitude and loop-the-loop records for gliders and an exhibition to select "Miss Exposition of 1936" from scores of beach-clad beauties.

San Diego Sun, March 11, 1936, 3:5-6. City draws up new pact for Exposition to restore park; Declaration of Trust whereby the Exposition Company will set up $25,000 in cash and approximately $75,000 in property and equipment to guarantee "rehabilitation" of Balboa Park at the close of the 1936 season was ready today for signing.

At City Hall it was revealed that the original trust, under which the Exposition was to set up $75,000 in cash, was never executed, although it was supposed to be several months ago. The new declaration includes the amendment agreed upon by the City Council, February 18, which allows the Fair to replace $50,000 of its pledged cash with the personal property.

San Diego Sun, March 11, 1936, 10:7. The Sunny Side: L. E. Clayhool wants a planetarium in the Ford Building after the Exposition.

March 12, 1936. Program - Bungalow Literary Hostess Society Day.

San Diego Herald, March 12, 1936, 2:3. The Exposition.

San Diego Sun, March 12, 1936, 1:6, 5:7. Exposition signs up beauty troupe; 25 blonde entertainers to arrive Sunday; the Ingenues, each of whom plays seven musical instruments will add beauty and talent to the Exposition’s Palace of Transportation Sunday and for a week thereafter.

San Diego Union, March 12, 1936, 3:2. "The March of Transportation" mural to be unveiled Sunday; mayors of outlying cities invited.

San Diego Union, March 12, 1936, 6:5. Exposition contrasts first telephone with television.

March 13, 1936. Program -

San Diego Sun, March 13, 1936, 1:2, 2:2. Exposition’s biggest weekend since opening; Palace of International Art and Palace of Transportation open Sunday.

San Diego Union, March 13, 1936, II, 1:4. FHA will reopen exhibit at Exposition.

March 14, 1936. Program - Girl Scout Day, Conservation Day, Kids’ Roller Skating Day.

San Diego Sun, March 14, 1936, 1:4, 2:8. Exposition features Wyoming Day; General Pershing’s niece on big Sunday program.

San Diego Union, March 14, 1936, 5:1. Ceremonies at Exposition to open Palace of Transportation, Palace of Electricity, Palace of International Art tomorrow.

Bulletin No. 6, March 15, 1936; CALIFORNIA PACIFIC INTERNATIONAL EXPOSITION,

San Diego

We take pleasure in presenting a summary of some of the highlights of Exposition news since the issuance of the previous Bulletin.

EXPOSITION IN FULL SWING. The California Pacific International Exposition of 1936 is one hundred percent complete, and every building is now open to the public.

The great March of Transportation Building (the Ford Building of the 1935 Exposition), the Palace of Electricity, and the Palace of International Art were opened last week, and are crowded daily with appreciative visitors.

FEDERAL HOUSING DAY. April 4 is Federal Housing Day at the Exposition. Out of town guests who will participate in the program are:

Stewart McDonald, Administrator

Arthur Walsh, Assistant Administrator

We. D. Flanders, Deputy Administrator

L. R. Gignilliat, Jr., Deputy Administrator

Florence Jones Vining, Chief of Women’s Division

Alfred B. Swinerton, Regional Director

Fred W. Marlow, Director Southern California

Austin L. Black, Director Western Exhibit Section

W. G. Bingham, Associate Director Southern California

Bruce A. Wilson, Special Assistant to the Administrator

Clifford Anglim, Director Northern California

Jay Keegan, Associate Director Northern California

David J. Witmer, Architectural Supervisor

H. R. Thompson, Chief Underwriter

Thos. J. Elliott, Director, State of Arizona

Jamieson Parker, Director, State of Oregon

Clark Jackson, Director, State of Washington

H. A. Whittier, Director, State of Idaho

Geo. W. Friedhoff, Director, Sate of Nevada

Modeltown, Modernization Magic, the Federal Housing Building, and the Palace of Electricity, present the largest, most colorful and educational panorama of home progress ever staged in the United States.

MODERNIZATION MAGIC. Opening of the Modernization Magic Exhibit in Modeltown at the Exposition is scheduled for this week, according to Stuart A. Ripley, manger of the Federal Housing Exhibit.

Modernization Magic shows the transformation that can be effected under the FHA insured mortgage plan. The exhibit is mounted on a base, three feet from the ground, and upon a reversible surface. One side shows a group of typical, run down buildings similar to those found in any community. At intervals, by a mechanical device, the panel turns over and shows, upon the other side, the effect a modernization program has upon the structures. The cost of each improvement and the terms upon which the money may be obtained, is contained in a panel opposite the structure. Modernization Magic again will be in charge of Edwin M. Rahm, mechanical engineer of Los Angeles, who supervised it last year.

MODELTOWN UNVEILED. The Federal Housing Administration exhibit of "Modeltown," completed repainted and renovated, was recently unveiled for the 1936 season. The miniature houses on miniature landscaped lots, occupy a three and one-half acre area, which last year drew 1,481,424 visitors. Modeltown is part of the government’s $150,000 display, the remainder of which is in the Federal Housing Building, and which includes the 12 famous "singing towers."

GENERAL EXHIBITS BUILDING. Among the many interesting exhibits in this building are included the following:

The Gem Stone Chapel, whose displays contain every gem, mineral and stone mentioned in the Bible. These gems and stones were gathered from 22 nations and 21 states of the Union.

The Last Supper of Christ, depicted in life-size wax figures.

The American Legion display, showing guns, grenades and other articles of modern warfare, side by side with Civil War relics for comparison.

The sword which General Grant wore through the Civil War.

A model of the historic Milan Cathedral, composed of more than 100,000 tiny pieces.

"Gadget Town," appealing to the housewife who demands convenience in her kitchen.

Handcraft and character-building exhibits by Boy Scouts, Girl Scouts and Campfire Girls.

W.C.T.U. exhibit on the evils of drink

Alaska exhibit, featuring furs and clothing and historic northern relics.

A revolving hobby display. For the first six weeks it will contain a collection of historic firearms of the West.

Death Ray exhibit, prepared by Professor Harry May.

PALACE OF MEDICAL SCIENCE. This display is centered around a 26-unit exhibit of the American Medical Association, covering 1500 sq. ft. of floor space and embracing treatment of sickness and injury from the broadest scientific viewpoints. A 16-unit exhibit of the California Medical Association, of equal importance but of entirely different character, visualizes specific lessons and facts which have been learned in years of medical study, experiment and practice. The smallest and largest X-Ray tubes in the world for practical use are exhibited by the General Electric X-Ray Corporation.

PALACE OF TRANSPORTATION. One of the outstanding features of this truly marvelous exhibit is the world’s largest transportation mural. Occupying 20,000 sq. ft. of wall space, this mural marks the successful culmination of the most ambitious mural painting undertaking in history. Executed by Juan B. Larrinaga, noted artist, and a corps of assistants, the murals depict in a steady march of events the history of man’s conquest of distance, from the time of primitive men down to the present. A bold glimpse into the future forms the final panel of the great mural, with rocket planes, automobiles of the future, and ultra-streamlined trains depicted as they speed across tomorrow’s travel scene.

UNION PACIFIC EXHIBIT IN "MARCH OF TRANSPORTATION." The Union Pacific Railroad exhibit features two trains in miniature, one a conventional model, and the other a streamlined model. The streamlined model represents the "City of Los Angeles," an 11-car train operating on regular rail schedules in the exhibit. In addition to the miniature trains, the Union Pacific will have six dioramas in its 100-ft. section. These dioramas will show the northern rim of the Grand Canyon, Boulder Dam, Zion Canyon, Bryce Canyon, and other scenic spots, covering an area of 2,000 sq. ft.

FORD RELICS FEATURE OF MARCH OF TRANSPORTATION. A feature of this great building is the collection of relics from the Ford Museum at Dearborn. They include five "horse-drawn" vehicles and seven automobiles, exhibited in the rotunda of the building. The "horse-drawn" vehicles include a buckboard, 2-wheel chaise, phaeton, landau and brougham. The automobiles begin with a Locomobile of 1899, a Stoddard-Dayton of 1911, a Stanley Steamer of 1923, Ford models A and T, a Ford V-8 and a Lincoln Zephyr, the last two being 1936 models.

LINDBERGH GLIDER. In the rotunda of the March of Transportation building is the battered old glider used by Charles and Ann Lindbergh in their soaring flights over San Diego in 1931. Lindbergh flew the glider an hour and a half over Point Loma, while Anne Lindbergh had it aloft for nearly an hour over Mount Soledad.

REDWOOD EMPIRE EXHIBIT IN CALIFORNIA STATE BUILDING. One of the most interesting displays in this building is the Redwood Empire, embracing the eight counties comprising this empire: San Francisco, Marin, Mendocino, Humboldt, Sonoma, Napa, Lake and Del Norte. In this area, 97 percent of all redwood growing in the world is to be found. Dioramas depicting the wine industry, general farming, and outdoor sports, as well as a model of one of the towers of the Golden Gate Bridge, are included in this exhibit.

MODEL OF PALOMAR TELESCOPE. A model of the world’s largest telescope, panned for 6,150 ft. Palomar mountain in San Diego County, is on display at the Palace of Education. Correct in every detail, the model of the Palomar

telescope is being exhibited by the California Institute of Technology, to whom the Rockefeller Foundation assigned the responsibility of selecting a telescope site.

SAFETY EXHIBIT IN STATE BUILDING. A comprehensive exhibit in the California State Building, designed by the Industrial Accident Commission of the state of California to show the main causes of accidents and the measures taken to prevent them, is proving to be one of the most interesting and educational displays at the Exposition. It comprises one of the largest collections of modern safety appliances ever assembled in the West. It includes the very latest equipment in eye protection, respiratory appliances, safety clothing and first-aid kits.

WATER PALACE ATTRACTS CROWDS. Southern California’s never-ceasing conquest of water, as shown in the world’s largest talking diorama, is attracting thousands of visitors every day. The facade of the Water Palace is one of the most striking on the grounds and gives the prospective visitor an inkling of what is to be found inside. Water, cascading over the basins in a shimmering flood and, at night, forming beautifully colored lighting effects for the entrance and forecourt, is indicative of the amazing story of water development in Southern California, as told by the exhibits on the inside. Once inside, the principal feature of this exhibit is a gigantic diorama or relief map. By means of an electrically illuminated lecture, this great map graphically shows three of the world’s greatest water supply systems, all serving a group of 13 cities in the Los Angeles area. The three systems are the Mono basin, the Metropolitan Water District Aqueduct, the world’s greatest construction job, now in progress; and the All-American Canal, now being constructed by the Federal government to serve Imperial and Coachella valleys with irrigation water.

PALACE OF INTERNATIONAL ART. This exhibit building, located on the Plaza del Pacifico, and which was known as the House of Charm during the 1935 Exposition, contains many unusual and diversified displays. Among them are a Chinese pagoda, an Irish linen shop, a replica of the Taj Mahal, housing a famous collection of gems, and an exhibit of Oriental rugs, including the famous "Wishing Rug." Other features include a Mexican patio, an Indian pueblo, and a Turkish coffee lounge.

GARNER CURRAN. Garner Curran, world traveler and renowned lecturer on Oriental and American subjects, is receiving numerous letters and cards of praise for his very interesting illustrated travelogs and lectures at the House of Hospitality. In fact, one admirer recently sent him a verse of appreciation, containing the following lines:

"Now one can travel to a tropic land

And at the same time hold an easy chair;

What marvels reach one’s vision, close at hand,

Conveyed by cameras from most everywhere."

ENTHUSIASTIC VISITORS. Judge Peter H. Schwaba of the Cook County Superior Court in Chicago was a recent Exposition visitor. Before leaving, he said: "The beauty of the Exposition is incomparable, and in that respect it far surpasses the Chicago Century of Progress."

At the San Diego Breakfast Club, another visitor, Col. W. Langmuir Watt, C.M.G., chief of the X-Ray division of the famous Guy’s hospital of London, England, was lavish in his praises of the Exposition’s beauty, adding that "I believe that the view of Palm Canyon under the glow of the many colored lights is one of the most beautiful in the world."

PARKING FACILITIES AND SERVICE. Rapid parking service is assured for motorists visiting the Exposition. A large staff of uniformed attendants has been organized to handle the parking of automobiles with the great efficiency, courtesy and speed. Pickup service for automobiles is maintained at both the east and west entrances. Visitors may drive up to the gates, where an experiences licensed driver will take the automobile to the auto park. Upon leaving, the exposition visitor may phone for the car to be delivered at the desired exit gate.

NATIONAL ROMANCE WEEK. National Romance Week has been proclaimed by the Federal government for the week from June 1 to June 7, and Dan Cupid has been signed up at the Exposition for that week. There will be a gala public wedding and many other appropriate events.

CALIFORNIA HOTEL DAY. "California Hotel Day" will be celebrated at the Exposition on Sunday, April 26, and all hotel people in the state are urged to attend. Great interest is being shown by the Hotel Association and the Greeters, and this will unquestionably be a most enjoyable and memorable day for all visitors connected with the hotel business.

A committee has been appointed from membership of the San Diego Hotel Association to arrange a program and act as host group to the out-of-town hotel men who will attend.

SAN DIEGO HOTEL RATES LOWERED. With accommodations for about 100,000 guests per day, San Diego hotels have reversed the usual procedure and lowered their rates this year coincident with the opening of the 1936 Exposition. A general reduction of about 10 percent has been made in all hotels, according to Al Flowers, secretary of the San Diego Hotel Association.

OLD GLOBE THEATER. The Globe Theater Players, presenting abridged versions of Shakespeare’s comedies and tragedies, are again receiving popular acclaim for their outstanding performances. As a special treat, a full-length production of "Hamlet" was recently given in the evenings. Free English fold dancing precedes each performance on the Village Green. Adjoining the theater is the "Old Curiosity Shop", immortalized by Charles Dickens, and the Falstaff Tavern specializing in the best English cookery.

CONTESTS. Life at the Exposition is just one contest after another --- all adding to the fun and entertainment of the visitor, whether young or old. Recent contests included a bathing beauty contest, an "Air Queen" contest, a spelling contest, a pistol marksmanship contest; baby contest; and, on Kids’ Days (Saturdays) a pie-eating contest, a peanut-rolling contest, a whittling contest, a doll contest, and a buried-treasure hunt.

WHO WILL BE THE NEXT LUCKY WINNER? On Wednesday night, March 25, another Ford car will be given away to the holder of the lucky number at the drawing on the Midway Fun Zone Plaza. The first drawing was held on March 5, and the Ford was won by a sailor; on March 15 a school teacher was the lucky winner. Special tickets to participate in the drawing are being given to all visitors paying admission to the Exposition grounds.

EVERY NIGHT A FEATURE NIGHT. Some special form of feature entertainment is provided at the Exposition from Tuesdays to Sundays. (The Exposition is closed on Mondays during the winter and early spring period.)

Below are the evening schedules:

Tuesdays . . . Old Fashioned Dance Night

Wednesdays . . . Navy & Marine Night

Thursdays . . . Motion Picture Night & Spanish Fiesta Night

Fridays . . . Amateur Vaudeville Night & Collegiate Night

Saturdays . . . Special Programs (to be announced)

Sundays . . . Musical Programs

RETREAT CONCERTS AND RETREAT CEREMONIES. Every Tuesday and Friday afternoon the United States Naval Training Station gives a Retreat Concert at the Organ Amphitheater and then performs the impressive Retreat ceremony at the flagpole in the Plaza del Pacifico. On Wednesdays and Thursdays, the Retreat Concert and Retreat ceremony are given by the United States Marine Base Corps, and on Sundays by the San Diego Army and Navy Academy.

CHILEAN CADETS ENTERTAINED. Adding to the festive spirit of the Exposition, officers of the Chilean training ship "Maipo" were recently feted at the Cafe of the World by Frank Drugan, executive secretary of the Exposition, and Howard F. Worth, Chairman of the Army and Navy committee of the San Diego Chamber of Commerce.

ALL STATES DAY. One of the most outstanding of the many Special Days that are being planned for the summer season is All States Day, set for August 1. This day will honor Mr. C. H. Parsons, President of the Federation of State Societies in Los Angeles. Mr. Parsons has the enviable record of having been Secretary of the Federation for 41 years. Governor Merriam has promised to attend if he can possibly do so.

SPORT FISHING. Sport fishing is an additional attraction that draws thousands of visitors to San Diego, and, of course, to the Exposition. Last year more than 40,000 persons embarked from the foot of Broadway on sport fishing cruises, and it is estimated that about 30,000 were from outside the city. More than 100,000 yellowtail were caught off the San Diego coast last year, besides thousands of swordfish, tuna, barracuda and other game fish.

FIRE LOOKOUT TOWER. A new fire lookout tower has been erected at Camp San Diego, the CCC Camp on the Exposition grounds. It is an exact duplicate of those in the national and state parks, being 12 feet square at the bottom and 18 feet tall. The tower houses all the equipment employed by park rangers for locating and detecting forest fires. A guide is on hand at the new tower to show visitors the intricate workings of fire survey and protection.

DAILY WALK-TALK AT PALACE OF SCIENCE. The daily walk-talk that is given at the Palace of Science every day from 3 to 3:30 pm is proving very popular.

Dr. E. L. Hardy, director of the great collections of anthropology and archeology, sponsored by the San Diego Museum, and Dr. Malcolm Rogers, curator, have initiated this feature of the 1936 Exposition in response to the demand of thousands of visitors who wish to see the magnificent exhibits and be informed as to their significance by trained lecturers.

Every day, except Monday, the people interested in the walk-talks will meet at the main entrance of the California building, on the north side of the quadrangle, at 3 o’clock. After the half hour’s official tour of the main exhibit displays, the Exposition visitors interested in some special display will be permitted to return to study it in greater detail in company of a trained guide.

BARNES CIRCUS TO BE HIGHLIGHT OF WEEK. The giant Al G. Barnes Circus, which will set up its huge tents and equipment on the lot east of the fun zone at the Exposition, is the highlight of the Exposition program this week.

The complete Barnes Circus has been signed for a gala three-day show, with hundreds of trained wild animals, more than 1,000 performers, including clowns, aerialists, magicians, and other acts, and every other attraction that goes to make a great circus greater, included on the program Friday, Saturday and Sunday, March 27, 28 and 29.

Paid admission to the circus will entitle patrons to free admission to the Exposition grounds.

FRONTIER DAYS AND INTERNATIONAL RODEO. A great Frontier Days and International Rodeo will be presented at the Exposition over the weekend of April 3, 4 and 5. Hugh Strickland, famous rodeo authority, is the arena director of the big show.

OPENING AND CLOSING TIME OF EXHIBIT PALACES. Owing to increased attendance at the Exposition over the weekends, all exhibit palaces will open an hour earlier and close an hour later, beginning on Friday and continuing through Sunday.

Instead of opening at noon, the buildings will open at 11 am, and instead of closing at 8, they will close at 9 pm, for these three days of the week.

These hours will not affect the Amusement area and the cafes and restaurants, which will continue to be open until midnight on weekdays, except Saturday when they remain open two hours later. Gates will open at 10:30 am on Tuesday, Wednesday and Thursday, and at 10 on Friday, Saturday and Sunday.

The entire Exposition will be closed on Mondays until the opening of the summer season.

MIDWAY FUN ZONE. Activity and crowds on the beautiful new Fun Zone of the 1936 Exposition are increasing considerably as the balmy spring days lure visitors to the Exposition grounds.

BEECH-NUT CIRCUS AMUSES CROWDS. The "Big Top: of the Beech-Nut exhibit in the Palace of Foods and Beverages is attracting thousands of visitors daily. The miniature circus is housed in a glass-enclosed display, 30 feet long by 10 feet wide, and the models of more than 300 animals and human figures form an endless mechanical parade as they put on their performances around the four rings of the show. Free samples of Beech-Nut products are distributed from the booth.

A DAILY BEAUTY CONTEST. Where is the most beautiful spot on the grounds? Opinions vary, but there is one location that has definitely forged to the front, and, according to present indications, bids fare to wear the figurative crown of beauty leadership. It is Palm Canyon bridge by night. The beauty of the rainbow lighting effects on the palms and the tall eucalyptus trees, with the twinkly of the myriad of tiny lights in the "Vale of Fireflies," presents such a picture of enchantment that it leaves the average visitor spellbound and speechless. "Words fail me," is an exclamation often heard from persons standing on the bridge. "It’s so beautiful that it hurts," is another expression that has been heard, and this remark will indicate how deeply the emotions of the beholder are stirred by this spectacle of sheer delight.

(Box 31, California-Pacific International Exposition, San Diego Public Library.)

March 15, 1936, Sunday. Wyoming Day, Transportation Day, Gamma Eta Kappa Day, San Diego City and County Day, San Diego Beneficial Society Day, Business and Professional Women’s Day.

San Diego Sun, March 15, 1936, 1:2-3, A-5:1-2. Exposition signs world-famous attractions; Al G. Barnes Circus first on big list; Dailard announces novel arrangement will enable guests to see outstanding shows and Fair all on one ticket.

San Diego Sun, March 15, 1936, B-4:5-6. John A. Willard will again be seen as Hamlet at the Globe Theater.

San Diego Sun, March 15, 1936, B-8:3. Mayor Benbough lauds Dailard "deal".

San Diego Union, March 15, 1936, 1:6, 6:3. Exposition hits fast pace today; city, county to be honored; glider pilot to seek new record over Fair.

San Diego Union, March 15, 1936, 1:1, 2:1. Our Own Exposition, by Forrest Warren.

San Diego Union, March 15, 1936, II, 1:8, 2:3. 1936 Exposition to be complete as three palaces open today; electric show, transport, art are featured; Ingenue troopers present season’s first major musical engagement.

San Diego Sun, March 16, 1936, 2:4-5. Saint Patrick’s fete starts busy Exposition week.

San Diego Union, March 16, 1936, 1:1-2, 5:1-3. Season’s biggest crowd sees opening of last Exposition palaces.

March 17, 1936. Program - Saint Patrick’s Day, Old-Fashioned Dance Night.

San Diego Sun, March 17, 1936, 1:3, 8:4. 250,000 see Exposition since opening day; Saint Patrick honored by program; Irish Ball tonight.

San Diego Sun, March 17, 1936, 2:2. Gambling trial moves to Exposition.

San Diego Union, March 17, 1936, 1:7-8, 2:6. Jurors in club gambling case to view flash wheel at Exposition.

San Diego Union, March 17, 1936, 4:1. EDITORIAL: Open For Pleasure.

San Diego Union, March 17, 1936, 5:3-4. Old Overland stagecoach models on display in March of Transportation Building.

March 18, 1936. Program - Navy and Marine Night.

San Diego Sun, March 18, 1936, 1:3, 2:1. Gildred quits Exposition post; announced resignation

yesterday; states private business has forced him to abandon post.

San Diego Sun, March 18, 1936, 4:1. John Willard triumphs in Globe "Hamlet"

March 19, 1936. Program - Spanish Fiesta Night..

San Diego Herald, March 19, 1936, 1:2. Radical changes needed if Exposition to keep gates open; cries for local support.

San Diego Sun, March 18, 1936, 12:1. EDITORIAL: Gildred Resigns.

San Diego Union, March 18, 1936, 1:7, 8:3. Gildred retires from Exposition post; Bailey moves up.

San Diego Sun, March 19, 1936, 3:3. Crooner wins Navy amateur prize at Exposition.

San Diego Union, March 19, 1936, 4:3. Gildred’s letter of resignation is made public.

March 20, 1936. Program - Sheriff’s Day, La Mesa Elementary School Day.

San Diego Sun, March 20, 1936, 1:4, 2:4. Gay events herald first spring weekend at Exposition; pie-eating, doll contests for children, bathing-beauty competition on program.

San Diego Sun, March 20, 1936, 15:1. New ball park nears finish on waterfront.

March 21, 1936. Program - Sheriff’s Day, Kids’ Doll Day, Francis Parker School Day.

San Diego Sun, March 21, 1936, 1:6-7. City’s fairest to strut in Exposition beauty contest; winner to get golden trophy, screen test in major Hollywood studio.

March 22, 1936, Sunday. Program - Bathing Beauty Contest Day.

San Diego Sun, March 22, 1936, 1:6-7, A-2:3-4. Musical bathing beauty show lures Exposition crowds; circus opening preparations rushed; student choral clubs plan songfest.

San Diego Union, March 22, 1936, 1:3, 6:1. Our Own Exposition, by Forrest Warren.

San Diego Union, March 22, 1936, 8:1. Life of Daniel Cleveland recalled on anniversary.

San Diego Union, March 22, 1936, Society-Club, 1:1-2, 2:1. Traditions of Dons lives on here today, by Eileen Jackson.

San Diego Union, March 23, 1936, 5:1. Thousands witness parade of bathing beauties at Exposition; cup,. screen test won by Santa Monica entrant.

March 24, 1936. Program - Old-Fashioned Dance Night.

San Diego Sun, March 24, 1936, 1:5-6, 2:4-5. Exposition entertains 300,000 visitors; radio star due; 1700 orphans invited to view circus; 30 ready for spelling bee finals.

San Diego Union, March 24, 1936, II, 1:2. Miss Dorothy Lamour, radio singing star, will reign as queen of the Society night premiere of the giant Al G. Barnes circus at the Exposition Friday.

San Diego Union, March 24, 1936, II, 10:1. "Darto" restraint removed; police claim no notice.

March 25, 1936. Program - Navy and Marine Night, WPA - Federal Music Project Day.

San Diego Sun, March 25, 1936, 1:6-7, 2:2-3. Elephants, nudist rites highlight Exposition program; barker, harmonica contests lure youngsters; business woman wins spelling honors.

San Diego Sun, March 25, 1936, II, 9:3-4. Sculpture on façade of California Building traces San Diego history.

San Diego Sun, March 25, 1936, 16:1. Ford Motor Company exhibit in the Palace of Transportation.

March 26, 1935. Program - Spanish Fiesta Night, Women’s Federated Clubs Day.

San Diego Herald, March 26, 1936, 1:1-4. Exposition demands support.

San Diego Sun, March 26, 1936, 1:6-7, 5:6. 2,000 youngsters to get guest tickets for circus; big top rises at Exposition; Kids’ Day features to precede Saturday’s performance.

San Diego Sun, March 26, 1936, 4:2. Exposition honors KFSD’s 10th anniversary; Dorothy Lamour, captivating NBC contralto, will be Queen of the Day.

San Diego Union, March 26, 1936, 1:6, 2:5. Two giant redwoods planted in park; may get vast girth in 4,000 years; trees brought from Sequoia nursery put in by CCC group at Fair grounds; others are also added.

San Diego Union, March 26, 1936, 3:5-6. Tanya Cubitt crowned nudist queen as two comely contenders threaten rule.

San Diego Union, March 26, 1936, 5:1. Circus to stage great premiere here today.

March 27, 1936. Program - NBC-KFSD Day, Al G. Barnes Circus Day.

San Diego Sun, March 27, 1936, 1:5-6, 2:5. Spangles glitter at Exposition tonight in circus premiere; huge parade to wind through park; children to vie in "Barker" contest tomorrow.

March 28, 1936. Program - Fallbrook Day, Kids’ Circus Day, Kids’ Barker Contest Day, Al G. Barnes’ Circus day.

San Diego Sun, March 28, 1936, 1:4, 2:2-3. A. G. Barnes Circus opens at Exposition with big premiere; gala event continues today and tomorrow; special Escondido Day.

San Diego Union, March 28, 1936, 1:1-3, 5:1. Crowd jams big-top; gala circus premiere packed as skilled artists thrill throngs.

March 29, 1936, Sunday. Program - Escondido Day, Al G. Barnes’ Circus Day, National Crime Prevention Day, Southern Counties Social Workers' Day.

San Diego Sun, March 29, 1936, 1:2-3, A-2:8. Circus big Exposition magnet today; 3-day rodeo slated; 2,000 underprivileged children thrill to Barnes’ show; 1,500 turned away from packed tents.

San Diego Union, March 29, 1936, 1:3, 2:3. Our Own Exposition, by Forrest Warren - garden tour of the grounds; reproduction of Mount Woodson ranger station and nursery in back of California State Building.

San Diego Union, March 29, 1936, 1:2, 10:6. Special events await expected throng at Exposition; circus attracting crowds to Fair; Escondido residents will be honored.

Letter, March 30, 1936, F. M. Sandusky to Elwood T. Bailey; SUBJECT: List of Exhibitors

PALACE OF ELECTRICITY

Exhibitors:

cc: Telephone Dept.

Receptionist

Shell Information

Exhibit Files

(Copy of letter in Box File 10 Folder 27, California-Pacific International Exposition, kept by San Diego Public Library.)

Letter, March 30, 1936, F. M. Sandusky to Elwood T. Bailey; SUBJECT: List of Exhibitors.

SPANISH VILLAGE exhibitors & concessionaires

Czechoslovakia A. Nosek

Seafood Palace Narritt

Palmistry Mrs. Del Davis

Rugs Mr. Bracia

Linen Palace Kassia & Rafful

Buckingham Linen A. Silvera & I. Dabba

Copper Postal Cards Mr. Reynolds

Candle Shop Mr. Edwards

Auction Shop H. Silvera

Pottery N. A. Leiman

Spanish Gift Shop Miss M. Verdugo

Barber Shop Joe Owens

Granada Steinberg & Dunas

Indian Trading Post Jack Devan

Penny Arcade A. L. Skidmore

Television Show Mr. Procunier

Justrite Bird Store J. E. Carlson - E. A. Hatfield

Gefrog Studios H. J. Barlet

Foot Relief Station Mr. Haddock

cc: Telephone Dept.

Receptionists

Shell Information

Exhibit Files

(Copy of letter in Box File 10 Folder 27, California-Pacific International Exposition, kept by San Diego Public Library.)

Letter, March 30, 1936, F. M. Sandusky to Elwood T. Bailey; SUBJECT: List of Concessionaires.

MIDWAY

Merry-go-Round Mr. Albeck

Darto L. B. Utter

Front Page A. S. Billings

Fun House Mr. Davis - Mr. Foster

Robot Harry May

Hollywood Secrets Ben Black

Craft Rides Fred Warren

Loop-O-Plane Louwnds & McMahon

Swooper Tony Tramp

Frolic Harry Mize

’49 Camp A. J. Humke

Shooting Gallery D. E. Boggs

Eckhert’s Bavaria Willi Strobel

Hollywood Doubles Ed Kidroski

Strange As It Seems Joe Glacy

Midget Circus Mr. Saunders

Fruit Stand Mr. Ruby

Penny Crushers J. Callahan

Artist’s Mart Miss Rittenhouse

Boulder Dam Mr. Keeno

Zoro Gardens Mr. Collins

Nursery Mrs. Banks

cc: Telephone Dept.

Receptionists

Shell Information

Exhibit Files

(Copy of Letter in Box 10 Folder 27, California-Pacific International Exposition, San Diego Public Library.)

San Diego Sun, March 30, 1936, II, 9:2. Exposition "Round-up" lures western rodeo champs; Escondido residents honored by special program.

Section I

3:1-7. San Diego’s 1936 Exposition is wonderland of new exhibits.

3:7-8. Exposition amusement show replete with thrilling shows, by Ruth Taunton - one-half mile of modernistic buildings surrounding a wide plaza of flowers; a bar and dining and dancing hall at "Days of ‘49" at north end; list and description of other attractions.

3:7-8. Santa Fe officials predict heavy travel to Exposition - James B. Duffy, assistant traffic manager, expressed satisfaction with the Santa Fe exhibit, an operating model of the entire system from Chicago to the coast with four trains in operation on the miniature tracks..

3:8. Exposition provides enlarged automobile parking areas - more space has been added along Park Boulevard; auto parks are operated by the Exposition this year under the management of Al Archard..

4:1. United States has big role to play at new Exposition - Congress has voted an appropriation of $75,000 to continue the government’s exhibits at the San Diego Fair; Federal Building; $150,000 FHA home show in the Palace of Better Housing; 160th Infantry of the United States at Camp Derby; Camp San Diego, a CCC camp on the grounds; CCC exhibit in the Palace of Natural History.

4:1-2. San Diego Legionnaires plan days at Exposition - more than 30,000 Legionnaires are expected to throng the grounds on July 18 and 19.

4:3. National Housing Day at the Exposition set April 4.

4:4-5. Consolidated Aircraft Day set June 7.

5:3-4. Palace of International Art contains rare gems - a new door has been cut into the east arcade leading to the Plaza del Pacifico; entire building, except corner occupied by the International Drug Co, is devoted to art exhibits.

5:8. Churches have major role in new Exposition - Christian Science Monitor Building, Church of the Latter Day Saints Building..

6:1-2. Wild animal life well represented at San Diego’s famous zoo, by Belle J. Benchley - animals are happy; new flying cage built.

6:8. New reptile house built at 1936 Fair - built in the form of a hollow square surrounded by an arcade along which the public walks and views the reptiles by looking through plate glass windows..

8:4. Lifelike replica of "Last Supper" new Exposition item - setting is 25 feet long, 25 feet wide and 10 feet high; conceived and executed by John Michael Schliesser; figures fashioned out of a special waxlike substance that can withstand heat of 180 degrees..

9:1. Southern Pacific Locomotive Number 1 is seen at Exposition - the "C. F. Huntington", made its first trip in April, 1864; on exhibition in the Palace of Transportation..

10:8. CCC exhibits attract many to 1936 Exposition.

10:8. Exposition visitors show interest in TVA exhibit.

Section II

1:1. Exposition becomes fairyland as lights go on.

1:1. Exposition Model Town is open daily.

1:8. Exhibits show great assets of California.

2:1-2. Many splendid collections offered at new Palace of Natural History, by Clinton G. Abbott - realism stressed; wild flowers shown, CCC featured; redwood tree section displayed.

4:1-2. Works of world-famed artists displayed in Palace of Fine Arts, by Reginald Poland - collections of American paintings and new children’s room are features.

9:1-2. San Diego Museum at Exposition replete with items showing cultural development of the human race - the walls on the main floor carry great paintings of the rediscovered cities of Uxmal, Chichen Itza, Copan, Quirigua, Tikal and Palenque while the floors bear the replicas of towering monumental stelae.

9:3-4. Progress of man is depicted in San Diego Museum collections - Although the San Diego Museum has specialized in American archaeology and anthropology, and done this particularly in the southwestern, Mexican, Central American, and Pacific fields, a certain amount of variety and relief, and some opportunity for comparative studies have been achieved through exhibits showing phases of cultures of Japan, Ethiopia and Egypt. These include characteristic costumes, utensils and personal ornaments..

10:2-3. Christian Science exhibits shown in restful building.

10:5. Famous "strato" gondola shown in Palace of Transportation.

11:1. Dignified beauty marks exhibit by Mormon church.

11:2-4. Frank Drugan tells why man has signaled his progress by holding huge expositions.

11:5. Society women decorate Exposition’s striking salons.

A rare example of the decorator’s art is exemplified in the House of Hospitality which opened its doors on the opening day of the Exposition, February 12. This house, which does not belie its gracious name, again is the center of society gaiety under the direction of the Women’s Executive Committee. Those who were received there last year find new arrangements of furniture and color harmonies to admire and truly a treat is in store for those who visit this ideal setting for semi-tropical entertaining for the first time.

Alice Klauber, art patron and artist in her own right, has designed the most striking of the new rooms, the Flamingo, a tete-a-tete lounge for women. Two wall hangings of ______________ birds, executed by Esther Barney, give the room its name and color scheme. The hangings depict in a stylized pattern, a group of blood-pink flamingoes standing in an ochre sunshine with a background of sky blue.

Has Gold Motif

There are few changes in the spacious gold room, Sala de Oro. The decorative motif in this room is taken from a screen across which runs a luxurious vine and its blossom, the cup of gold.

Another screen by the same artist, Esther Barney, with its formalized pattern of the banana palm, catches the interest in the upstairs loggia, the ideal rendezvous for tea. The loggia is done in greens that are warmed with delicious touches of brown and accented with wine color, the same shade as the flower of the banana plant. The glassed-in loggia opens on a balcony that commands a secluded view of the park canyons to the south. Vivid bougainvillea clambering over the rail of the porch give immediate color.

Because the women of San Diego expect to inherit the House of Hospitality after Exposition days are over, the Women’s Executive Committee was permitted to approve the decorating of the main dining room of Café del Rey Moro in the building proper.

Designs Enticing

Here Mrs. Barney and her crew of artist helpers, Malcolm McDowell, Christopher Hobbs and Daniel Dickey, have finished window panels which are treasures of tropical beauty. Again, the broad leaves of the banana palm are used for background against which are patterned colorful semi-tropical fruits. There is also a palm stencil which takes care of a niche in the west wall, and between the glass doors on the south stand three golden apple trees --- most enticing.

The gay pation which captures the sunshine and flowers _____________ with a rare work of art, a fountain, "Aztec Woman with Olla," by Donal Hord, famous sculptor.

There is also a library, so attractive as to draw sightseers of a world’s fair, and a kitchen that is as modern as electricity, but which in decoration actually achieves a patina.

Truly, no feminine visitor to the Exposition will want to miss the House of Hospitality.

12:1. Exposition presents only authentic nudist colony - scores of people in the nude are engaged in outdoor activity; Mayan temple to the right contains showers, baths and "dressing rooms" for the nudists; smaller temple on the hill within the grounds contains kitchen and dining rooms..

12:2-3. Exhibits in Palace of Better Housing tug at heart strings - In addition to the displays of the FHA, there are 19 other exhibits of private industry in the building; Marvelaire exhibit of air conditioning now being used in government office buildings in Washington, DC; Dixram shows pressure cookers; San Diego Consolidated Gas & Electric Co. shows the latest in conveniences; San Diego Fire Equipment Co. displays fire extinguishers; Pacific Clay Products shows pottery; lighting in the building by Otto K. Olesen..

12:2-3. Gigantic murals depict history of man’s conquest of distance - occupying 17,000 sq. ft. of wall space in the Palace of Transportation; executed by Juan Larrinaga and a corps of assistants..

12:4. Café of the World popular place for Epicureans - investment of approximately $100,000 on the part of its operators, J. S. Madill and Charles Davis; new appointments and entertainment plans for this year; lounge areas added; 14-piece orchestra of Paul Termine; Neely Edwards, master-of-ceremonies; floor shows; coffee shop in the west wing bordering on the Avenida de Palacios and the Plaza del Pacifico..

12:5. Federal Building at Exposition offers unique service - representatives of the department of commerce and representatives of other branches of the national government are on hand daily to assist those who wish to avail themselves of the services of these departments through direct contact here in San Diego..

Section III

1:1-2. Romantic glamour of new Exposition casts spell over visitors - 180,000 vari-colored pansies, 140,000 marigolds and 40,000 blue and red nemesias growing along walks, beneath small trees and surrounding pools; 550 plants in the cactus garden in back of the Palace of Education; 11,000 colored globes for outside display that cost $100 an hour to operate or about $500 each night; 10 men needed to operate the machinery; beacon with seven lights atop the Spreckels organ; rainbow fountain in the Palisades

1:2. Roads of Pacific to open June 1 - Ford V-8 cars will be available to take guests over reproductions of historic highways and trails without charge..

1:3-4. Exposition Water Palace presents spectacular talking diorama showing three of the world’s greatest water supply systems, all serving a group of 13 cities in the Los Angeles area..

1:5-6. Hobby shows and Legion displays are featured in General Exhibits Building: life-size figures of Jesus with his 12 disciples at the "Last Supper"; scores of guns, each having a colorful history; Girl Scouts, Boy Scouts and Campfire Girls displays; Goodwill Industries exhibit; chapel sponsored by the Federated Church Brotherhood; American Legion display of war relics sponsored by Post No. 6; Gadget Town; Death Ray show.

1:7-8. March of Transportation vividly depicted at Exposition, varied exhibits tell how man first brought wheels to aid him in carrying his burdens, by Ruth Taunton - vintage autos displayed; carved wagon made in Spain in 1640; bicycles from four-seaters to the modern version; two ancient railroad engines..

2:1. Scientific items shown in strato flight on view.

2:3-5. New "streamlined" Shakespeare delights audiences at Old Globe Theater.

4:1-5. 1936 Exposition arranges many interesting public events.

4:7-8. Exposition cafes offer gay entertainment with widely varied programs.

5:1-3. Spanish Village enticingly new and beautiful.

6:3-4. Social history in making at House of Hospitality.

The House of Hospitality is the gathering place for cosmopolitan society at the Exposition. Social history is in the making there this season, as it was last.

It is fitting that functions honoring the elite of the world are set within its walls as the architecture, the furnishings and those in charge --- 23 of San Diego’s most gracious hostesses --- exemplify the spirit of entertainment in the southland.

The building originally was designed by Bertram Goodhue for the 1915-16 Exposition. At that time it was used for the Foreign Arts Exhibit. Mr. and Mrs. J. E. Gazvini of this city, who have charge of the International Arts Building, were awarded a gold medal at the close of the Exposition in 1916 for their magnificent display of foreign arts.

Women in Charge

When it was decided to restore the buildings in Balboa Park two years ago, the women of San Diego asked for one where they might have official parties for visiting celebrities.

It was with this in mind that Richard Requa remodeled the Foreign Arts Building. It was renamed the House of Hospitality and turned over to the Women’s Executive Committee which, with the Exposition management, is in charge of activities there.

The building is to be turned over to the women of the city when the Fair closes.

The exterior of the House of Hospitality was patterned after a castle in Salamanca, Spain. Its plateresque tower, which reflects a soft mauve tint when the lights are turned on each evening, is a fine example of Spanish-Renaissance architecture.

It was only the interior which came in for remodeling. Requa had the roof cut away in the center of the patio, which he designed after the one in the museum of Guadalajara, a real Spanish-Colonial feature. The statue of the Aztec Woman with Olla by the San Diego sculptor Donal Hord is an original touch, although the Mexican museum patio has a pool and also a well, hidden among the banana plants, as they are in the House of Hospitality.

Gold Room Spacious

The main rooms of the House of Hospitality are the spacious Sala de Oro, or gold room, where receptions are staged, the upstairs loggia, where tea is served, and the striking Flamingo Room, which takes its name from stylized panels of the birds, done by Esther Stevens Barney.

This artist has done two decorative screens, one of which features the banana palm with its magenta blossoms for the loggia, and another with the cupa de oro vine and blossoms, which stand in the gold room. Mrs. Barney also did the window panels, the palm stencil and the orange trees, which decorate the Café del Rey Moro. This café is really a part of the House of Hospitality and will revert to the women after the Exposition closes.

Other features in this house of the gracious name, are the tea-time balcony with its gay tables and sunshades overlooking the busy Plaza on one side and a wooded park canyon on the other, the library, a cool retreat, and an auditorium where programs are staged daily.

6:3-4. Baby bank at Exposition is welcomed by mothers: It is the building occupied by the Pacific Pottery exhibit last year on Avenida de Espana, across from the Spanish Village. . . . A corps of nurses and teachers are in charge. . . . Children from two months up are accepted.

7:5. Palisades Café is chummy spot.

8:1. Music activities of second Exposition have wide scope.

10:1-2. Interesting scientific exhibit in Palace of Education sponsored by Cal Tech.

10:1. Exposition has new Palace of Entertainment.

10:2. Falstaff Tavern provides many English dishes.

10:3-4. The Future of the House of Pacific Relations, by Frank Drugan.

10:8. New playground for children is built at Exposition.

11:4. Various foods on display in Food and Beverage Building.

. . . . . . . . . . . . . . . . . . . . . . .

San Diego Union, March 29, 1936. Social History in Making at House of Hospitality

The House of Hospitality is the gathering place for cosmopolitan society at the Exposition. Social history is in the making there this season, as it was last.

It is fitting that functions honoring the elite of the world are set within its walls, as the architecture,, the furnishings and those in charge --- 25 of San Diego’s most gracious hostesses --- exemplify the spirit of entertainment in the southland.

The building originally was designed by Bertram Goodhue for the 1915-16 Exposition. At that time it was used for the Foreign Arts exhibit. Mr. and Mrs. J. E. Gazvini of this city, who have charge of the International Arts Building, were awarded a gold medal at the close of the Exposition in 1916 for their magnificent display of foreign arts.

Women in Charge

When it was decided to restore the buildings in Balboa Park two years ago, the women of San Diego asked for one where they might have official parties for visiting celebrities.

It was with this in mind that Richard Requa remodeled the Foreign Arts Building. It was renamed the House of Hospitality and turned over to the Women’s Executive Committee which, with the Exposition management, is in charge of activities there.

The building is to be turned over to the women of the city when the Fair closes.

The exterior of the House of Hospitality was patterned after a castle in Salamanca, Spain. Its plateresque tower, which reflects a soft mauve tint when the lights are turned on each evening, is a fine example of Spanish-Renaissance architecture.

It was only the interior which came in for remodeling. Requa had the roof cut away in the center for the patio which he designed after the one in the museum of Guadalajara, a real Spanish-Colonial feature. The statue of the Aztec Women with Olla, by the San Diego sculptor Donal Hord, is an original touch, although the Mexican museum patio has a pool and also a well, hidden among the banana palms, as they are at the House of Hospitality.

Gold Room Spacious

The main rooms of the House of Hospitality are the spacious Sala de Oro, or gold room, where receptions are staged; the upstairs loggia, where tea is served; and the striking Flamingo Room, which takes its name from stylized panels of the birds done by Esther Stevens Barney.

The artist has done two decorative screens, one of which features the banana palm with its magenta blossoms for the loggia and another with the cupa de oro vine and blossoms which stands in the gold room. Mrs. Barney also did the window panels, the palm stencil and the orange trees which decorate the Café del Rey Moro. This café is really a part of the House of Hospitality and will revert to the women after the Exposition closes.

Other features in this house of the gracious name are the tea-time balcony with its gay tables and sunshades, overlooking the busy Plaza on one side and a wooded park canyon on the other; the library, a cool retreat, and an auditorium where programs are staged daily.

March 31, 1936, Program -

San Diego Union, March 31, 1936, 3:1-2. Fine Arts Gallery gets "Dutch Family in Landscape" by Frans Hals and "Vanity and Modesty" by Bernadrino Luni as anonymous gift.

San Diego Union, March 31, 1936, 5:1. Downtown wild west parade to precede Exposition rodeo.

April 1, 1936. Program, Wednesday: Marine and Navy Day, Goofy Musical Instruments Day.

San Diego Sun, April 1, 1936, 1:3, 2:4. Rodeo clown here for Exposition; Homer Holcomb performs this week.

San Diego Union, April 1, 1936, 5:5. Russian display at Exposition attracts curious.

April 2, 1936. Program: Spanish Fiesta Night.

San Diego Sun, April 2, 1936, 1:3, 2:5. Range riders arriving for Exposition roundup; rodeo opens tomorrow with Broadway parade; 125 cowboys due.

April 3, 1936. Program: Frontier Day, Poultry Exhibition Day, International Rodeo Day.

San Diego Sun, April 3, 1936, 1:3, 11:1. Rodeo artists "let her buck!" at Exposition show; cowboy, cowgirl costume party fetes western riding experts.

San Diego Union, April 3, 1936, 1:3, 5:1. Stars of saddle to shine today at Exposition rodeo.

San Diego Union, April 3, 1936. City Attorney Thomas Whelan refuses action against "Darto" operator .

. . "The game is operated by the Exposition as a means of amusement and as a source of revenue to the Exposition. It is somewhat similar to games found at Amusement Centers throughout California."

April 4, 1936. Program: Kids’ Rodeo Day, Poultry Exhibition Day, International Rodeo Day.

San Diego Sun, April 4, 1936, 1:3. Exposition lariat riding events renew today; whoops of opening day resound; youngsters stage shoot.

San Diego Union, April 4, 1936, 5:1. Exposition crowds thrill as cowboys show skill at rodeo.

April 5, 1936, Sunday. Program: Alaska-Yukon Day, Poultry Exhibition Day, International Rodeo Day, State Physical Education Day, Pacific Arts Association Day.

San Diego Sun, April 5, 1936, 1:2, A-2:6. Rodeo climax at Exposition today; Sally Rand to stage dances April 11.

San Diego Sun, April 5, 1936, B-6:5-6. Actress Irene Tedrow claims Globe players "one big family"..

San Diego Sun, April 5, 1936, C-8:6. A great photographic mural depicting highlights in the industrial drama of the Ford Rouge plant will form the central decorative display in the new Ford rotunda building at Dearborn, Michigan; rotunda is the central section of the Ford exposition building in Chicago in 1934.

San Diego Union, April 5, 1936, 1:6, 4:1. Our Own Exposition, by Forrest Warren.

San Diego Union, April 5, 1936, 13:2. Excellent library found in House of Hospitality, by Edna Woodhaus Snook.

Why a library in the receptions rooms of the House of Hospitality?

In compliance with the three-fold purpose of the Exposition, to emphasize beauty, education and culture, the Women’s Executive Committee, the official hostess, has arranged a suite of lovely rooms in which to welcome guests of the Exposition, the Sala de Oro (room of gold), and on the west balcony, the charming Mexican loggia, where tea is served Friday afternoons and on special occasions when honor guests are entertained.

Adjoining this are the lovely Flamingo Lounge, the library in restful green, and the pleasant open-air decks overlooking the gardened Plaza del Pacifico.

No one can cross Cabrillo bridge, drink in the beauty of Balboa Park, and linger amid the exquisite Spanish-Colonial architecture of the Exposition, without feeling "Cabrillo’s thanks that California first began to be," and without longing to trace its varied story since that September day in 1542, when he and his scurvy-stricken crew found a safe shelter within "Loma’s protecting arm," a story full of changing flags, tradition, romance and poetry, and the beginning of all the west.

It has ever been a magnet of writers, who are giving us a delightful and ever-increasing literature all our own.

It is this literature that is being assembled in the little library, truly inviting with its easy chairs and Reiffel landscapes, Baldaugh sunflowers, and Shoven zinnias adorning the walls.

The writer of this article, chairman of the library committee, is indebted to Miss Marjorie Kobler, efficient San Diego County librarian, for assembling the major portion of the collection, and for preparing a reference list of outstanding books on California, including history, romance, flora, and a wide range of interests. Copies are available to all interested. Miss Kobler and Miss Cornelia Plaister, city librarian, are also arranging an interesting Exposition day program for the Convention of the State Library Association to be held in San Diego the last week in April.

Many local writers also have contributed of their books, brochures and poems on San Diego and California themes.

Winifred Davidson, our own historian, has sent her "Where California Began" and scrapbooks of her "Firsts" and "Place Names of California" by her husband, John Davidson, director of the Serra Museum.

San Diego Sun, April 6, 1936, 1:4, 2:7. Rodeo return set for June; Sally Rand next on list of Exposition features.

San Diego Union, April 6, 1936, 5:1. 8,000 fans view closing program of Exposition’s rodeo.

San Diego Union, April 6, 1936, 5:2-3. Fan dancers’ grievances to be aired at Exposition.

San Diego Union, April 6, 1936, 5:3. Sally Rand due here Wednesday for Exposition shows.

San Diego Union, April 6, 1936, 5:8. Special Easter concert is set for Ford Bowl.

April 7, 1936. Program: Pacific Arts Association Day, Hemphill School of t